Safestyle UK plc

Director's Dealing

Safestyle UK plc ('Safestyle' or the 'Company') announces that the Company was notified by Steve Birmingham, Chief Executive, that he sold 1,400,000 ordinary shares of £0.01 each ('Ordinary Shares') in the Company on 15 December 2017 at a price of 160p per Ordinary Share.

Steve Birmingham has sold shares for personal financial reasons and he remains fully committed to the Company.

Steve Birmingham has agreed with the joint brokers (subject to certain limited exceptions) not to directly or indirectly dispose or agree to dispose of any remaining shares (or any economic interest in them) held or controlled by him for a period of 24 months from completion of the share sale without the prior written consent of the joint brokers.

Sale details

Resultant holding following sale

Director

Date of
sale

Number
of Ordinary Shares sold

Sale
price

Shareholding following sale

% ISC held following
sale

Steve Birmingham

15 December 2017

1,400,000

160p

2,799,846

3.38%

(1) Steve Birmingham also holds options over 212,422 Ordinary Shares

Enquiries:

Safestyle UK plc

Tel: 020 3727 1000

Steve Birmingham, Chief Executive Officer

Mike Robinson, Chief Financial Officer

Zeus Capital (Nominated Adviser & Joint Broker)

Tel: 020 3829 5000

Nicholas How / Dominic King

Liberum (Joint Broker)

Tel: 020 3100 2100

Neil Patel / Jamie Richards

FTI Consulting (Financial PR)

Tel: 020 3727 1000

Alex Beagley / James Styles

The notification below is made in accordance with the requirements of the EU Market Abuse Regulation.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Steve Birmingham

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Safestyle UK plc

b)

LEI

213800N1ZQBB3E7P8W75

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of £0.01 each

ISIN: JE00BGP63272

b)

Nature of the transaction

Sale of shares

c)

Price(s) and volume(s)

Price

No. of shares

160p

1,400,000

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

15 December 2017

f)

Place of the transaction

London Stock Exchange, AIM

Safestyle UK plc published this content on 18 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 18 December 2017 10:59:03 UTC.

Original documenthttp://otp.investis.com/clients/uk/safestyle/rns/regulatory-story.aspx?cid=745&newsid=959108

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