SAFRAN : KFC UK and Ireland names AirTag IT supplier of the year for its Mobile-based Loyalty App
May 24, 2016 at 06:41 am EDT
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AirTag has provided mobile-enabled loyalty services to KFC since 2013, using its e-wallet solution, AirShop. This loyalty app solution allows customers to earn points and redeem personalized offers or coupons in a restaurant, using their smartphone.
We're delighted to present our IT Supplier of the Year award to AirTag, which has delivered innovative digital technologies allowing us to interact with our customers in ways we have never done before. In particular, the launch of the KFC Colonel's Club loyalty program has contributed to greater customer loyalty and increased traffic in our restaurants.
Brad Scheiner, IT Director for KFC UK and Ireland
'We're delighted with the success of this loyalty program in the United Kingdom,' said Olivier Méaux, head of Morpho's Digital Security and Authentication division. 'The program is now deployed in over 800 restaurants, enabling customers to download loyalty cards on a mobile app. Nearly one million customer accounts have been created as part of KFC's Colonel's Club loyalty program.'
Safran SA published this content on 18 May 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 24 May 2016 10:40:02 UTC.
Original documenthttp://www.safran-group.com/media/20160518_kfc-uk-and-ireland-names-airtag-it-supplier-year-its-mobile-based-loyalty-app
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Safran is a high technology international group, a leading equipment provider in the Aerospace and Defense markets. The group specializes in the design, manufacturing, and marketing of equipment and systems of high technology mechanical and electronic equipment. Net sales break down by product family as follows:
- aeronautic and space propulsion systems (51.2%): helicopter motors (No. 1 worldwide), civil and military airplanes motors, systems for space lancers and missiles, turboreactors for drone targets, etc.;
- aircraft equipment, defense systems and aerosystems (38%): airplane engine pods, landing gear, braking systems, electric wiring systems, etc. Safran also offers on board aircraft systems and equipment (primarily evacuation slides, emergency arresting systems, protective parachutes and oxygen systems, electrical power management systems, control systems, water and waste management systems and connectivity systems) and defense and security systems (helicopter flight controls, fingerprint-based biometric identification systems (No. 1 worldwide), inertial systems, optronic systems, tactical drone systems, etc.);
- aircraft interiors (10.7%): cabin interiors and seats;
- other (0.1%).
Net sales are distributed geographically as follows: France (19.4%), Europe (24%), the Americas (34.8%), Asia and Oceania (13.2%), Africa and the Middle East (8.6%).
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