Safran is changing its companies' names and its visual identity to bolster the Group's position as a global industrial leader and accelerate its international growth.
Effective today, all Group companies will be communicating under a single brand name and logo: Safran. At the same time, Safran is launching its new brand tagline, 'Powered by trust', which reflects the confidence delivered by Safran's people, over and above the technologies invented across the Group.
All company names now include the Safran brand name, along with a description of their business.
(* The name change will take effect following the merger of the launcher businesses of Airbus Group and Safran)
Safran is therefore taking a major step forward in its brand evolution, for the benefit of its customers, partners, shareholders and employees. The changeover will:
further enhance Safran's recognition in all markets and with all publics in countries where the Group is present;
more clearly identify Safran's businesses, products and services;
strengthen employees' feeling of belonging to a single enterprise, while helping to knock down barriers and support Group-wide projects, partnerships and mobility.
'Consolidating our Group under a single name is a powerful vehicle for bolstering the feeling of all of our 70,000 employees that they belong to the same global enterprise and share the same values,' said Philippe Petitcolin, Chief Executive Officer of Safran. 'This change will allow us to unite our efforts and focus our investments on a single brand, to the greater benefit of all of our businesses worldwide. Our unique brand will be nurtured even more strongly in the future by the success of our companies, and our companies in turn will be nurtured by Safran's image and renown.'
Safran SA published this content on 19 May 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 24 May 2016 14:15:02 UTC.
Original documenthttp://www.safran-group.com/media/20160519_safran-groups-companies-under-single-brand
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Safran is a high technology international group, a leading equipment provider in the Aerospace and Defense markets. The group specializes in the design, manufacturing, and marketing of equipment and systems of high technology mechanical and electronic equipment. Net sales break down by product family as follows:
- aeronautic and space propulsion systems (49.9%): helicopter motors (No. 1 worldwide), civil and military airplanes motors, systems for space lancers and missiles, turboreactors for drone targets, etc.;
- aircraft equipment, defense systems and aerosystems (39.6%): airplane engine pods, landing gear, braking systems, electric wiring systems, etc. Safran also offers on board aircraft systems and equipment (primarily evacuation slides, emergency arresting systems, protective parachutes and oxygen systems, electrical power management systems, control systems, water and waste management systems and connectivity systems) and defense and security systems (helicopter flight controls, fingerprint-based biometric identification systems (No. 1 worldwide), inertial systems, optronic systems, tactical drone systems, etc.);
- aircraft interiors (10.4%): cabin interiors and seats;
- other (0.1%).
Net sales are distributed geographically as follows: France (21.3%), Europe (19.9%), Americas (37.6%), Asia and Oceania (12.6%), Africa and Middle East (8.6%).