SanomaVentures is investing in Roomlr.com, the international search engine for holiday rentals. With its database of 1.4 million locations, Roomlr offers a new and fast, easy alternative for finding a holiday house or apartment anywhere in the world.

Booking holiday rentals online is becoming increasingly popular, but is not as well developed as booking hotels or flights. Founded in 2013 by entrepreneur Bas Lemmens, who was previously involved in successful platforms like Booking.com, Easytobook.com and Isango.com, RoomIr.com aims to change that.

The journey starts at Roomlr
Whether for business or a holiday, Roomlr offers the widest range of square metres for every budget. From practical short-stay studios in the City of London and cosy houseboats in the canals of Amsterdam to extensive 5 star villas in the hills of Ibiza and spacious chalets in the Alps. Whatever and wherever you wish to rent, your journey starts at Roomlr.

Wide range, easy to search
Roomlr works alongside several strong partners in the travel industry like Belvilla, HomeAway, Housetrip, 9flats.com and Interhome. The wide range of rental options that Roomlr has thus been able to assemble and the simple search and filter method - also on smartphone and tablet - makes it much easier to find a holiday home or apartment.
Herman Kienhuis, investment director SanomaVentures: "Travel is the biggest e-commerce market in the world and it's still growing fast, particularly online booking of holiday rentals. Backed by the valuable experience of Bas and his team, Roomlr has developed a platform which helps the international public find a suitable holiday location."

Supremely user friendly
Roomlr.com is available in English, Dutch, German, Italian, French, Russian, Spanish and Portuguese. The website has been optimised for desktops, tablets and smartphones and there are native apps for iPhone, iPad and Android mobiles and tablets too. Bas Lemmens, director and founder of Roomlr.com: "Our aim is to make it as easy to find and book a holiday home or apartment as booking a hotel. With SanomaVentures as an investment partner, we have even more resources at our disposal."

About Roomlr.com
Roomlr is a global search engine for any type of holiday home or apartment. Mission: present the most extensive range worldwide, combined with a powerful search engine. Having found a location, clients can book through the partner concerned. Roomlr offers a complete overview for every house: location, most competitive price, availability, quality photos, descriptions, ratings, detailed maps and every possible amenity. Roomlr.com is easy to use and optimised for desktop, smartphone and tablet.
Roomlr.com works together with a growing number of partners, including: 9flats, Ardennes Relais, BedyCasa, Belvilla, Booking, Bookings Made Easy, Casa4all, ClickWorldWide, Dancenter, e-Domizil, Flipkey, Gran Alacant, HappyHome, Hogenboom, HomeAway, HouseTrip, InterChalet, Interholiday, Interhome, Novasol, Roomorama, Roompot, Topic Travel Bungalow.net, TUI Ferienhaus, Uphill, WaytoStay and Wimdu.
Roomlr.com | Twitter.com/roomlr1

About SanomaVentures
SanomaVentures is the investment branch of the European media & education group Sanoma Corporation. SanomaVentures aims to support startups by providing capital, media reach, knowledge, network and active support. The focus is on 'early-stage' strategic investments in innovative companies in the following six segments: online consumer services, mobile & tablet applications, video & TV, advertising & marketing services, e-commerce and education. SanomaVentures has offices in Amsterdam and Helsinki.

Since 2012, SanomaVentures has invested in Scoupy.nl, Peerby.com, Truly Yours, Vault79.com, VirtuaGym.com, Brandkids.com, Nosto.com, Fosbury.co, WappZapp.tv, ippies.nl, Mijn AutoCoach, FashionQlub/Goeiemode.nl, Springest.com and Wugly.nl.
Sanomaventures.com | Twitter.com/sanomaventures

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