Johanna Lahti (40) has been appointed Editor-in-Chief of
Finland's largest women's weekly magazine, Me Naiset, as of
23 July. She is currently the magazine's Managing Editor.
Johanna Lahti has been Managing Editor at Me Naiset since
2011. Earlier in her career, she worked for 13 years at
Finland's second-largest newspaper, Ilta-Sanomat, in a
number of positions, including head of the paper's
entertainment desk, weekend supplement, and TV supplement,
and as news manager at the entertainment desk, editorial
secretary for the TV supplement, as the paper's London
correspondent and as a foreign correspondent. Johanna Lahti
holds an M.A. from the University of Tampere.
Marjo Vuorinen, who has been Editor-in-Chief of Me Naiset
since 2010, will take over as Managing Editor of Gloria at
the beginning of next year.
"Marjo Vuorinen has done a really great job in
strengthening the position of Me Naiset as Finland's
largest women's weekly," says Riitta Pollari, Sanoma
Magazines' Publisher, Magazines. "Johanna Lahti played a
major role in the title's revamp at the turn of the year,
and her extensive experience in the world of multichannel
newspaper journalism will be a great asset as we make Me
Naiset an even more integral part of the everyday life of
Finnish women."
"As Editor-in-Chief, I want to make Me Naiset an even more
exciting, attractive, and dynamic brand, both in print and
online," says Johanna Lahti. "Creating content for a wide
readership is very positive challenge and calls for
continuously analysing where you are today and making the
right moves to ensure that you are where you want to be
tomorrow. Our readers are smart and they expect a varied
range of content, imaginative visuals, and a fresh overall
approach."
Me Naiset is Finland's largest women's weekly and full of
touching stories, humour, the latest trends, true-to-life
experiences, and fresh takes on life. Me Naiset has 415,000
readers (NRS Reader 2011) and a circulation of 146,248
(FABC 2011), and is part of the portfolio of Finland's
leading magazine publisher, Sanoma Magazines Finland.