Sara Lee reinforces its leadership in fast-growing Sao
Paulo and Rio de Janeiro markets
UTRECHT (April 10, 2012) - Sara Lee Corp. (NYSE: SLE)
today announced the acquisition of Expresso.Coffee, a
business specialized in selling espresso coffee in the
out-of-home small business, vending and bakeries
(padarias)segments in Brazil, for an undisclosed amount.
"This acquisition substantially expands the branding and
consumer connection platform for our Pilão brand," said
Michiel Herkemij, chief executive officer, Sara Lee
International Beverages. "Adding Expresso.Coffee to our
portfolio reinforces our leadership position in the
profitable and fast-growing São Paulo and Rio de Janeiro
markets."
Expresso.Coffee is growing rapidlyfueled in part by a
license to sell coffee under the Pilão brand. The company
operates more than 1,000 selling points in the 19-million
consumer São Paulo and Rio de Janeiro regions,where Sara
Lee is already the retail market leader thanks to brands
such as Pilão, Café do Ponto and Damasco.
Sara Lee is in the midst of dividing the company into two
publicly traded, pure-play entitiesby the end of the first
half of calendar year 2012. The company focused on the
international coffee and tea market will be named D.E
MASTER BLENDERS 1753 and be based in the Netherlands.
About Sara Lee Corporation
Sara Lee Corp. (NYSE: SLE) and it's leading portfolio of
food and beverage brands, including
Ball Park, Douwe
Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara
Lee and
Senseo, generate nearly $8 billion in
annual net sales from continuing operations and employ
approximately 20,000 people worldwide. In January,
2011, Sara Lee Corp. announced that it will divide the
company into two pure -play publicly-traded companies, one
focused on the international coffee and tea market and the
other on North American meats.
www.saralee.com.
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