Savills : Residence celebrates Just Living soft opening

Savills Residence has recently introduced a new serviced apartment product under the brand Just Living. The brand emulates style, flexibility and convenience, and is an exciting evolution from the more traditional serviced apartment set-up, establishing a new benchmark of cosmopolitan leasing. The first Just Living project has celebrated its soft opening this September in Tianjin recently.

Just Living off to a good start

The soft opening of Just Living in September coincides with peak season in the local leasing market, which the project hopes to capitalise on by taking advantage of the increased demand which will in turn raise occupancy performance. Aside from the already committed clients who signed up shortly after preleasing opened, up to a few dozen prospective clients are currently in negotiation. The grand opening, which is scheduled in the fourth quarter, will start with a client appreciation party which will also feature inside information from the designers about their concept for the space.

Ingrid Kamphuis, Director of Savills Residence said: 'Savills Residence provides full-range consultancy and management services for the Tianjin Just Living project. We are confident in achieving an occupancy rate of up to 80% by May next year.'

A privileged living experience at Just Living

• First-time cooperation with Nova Property Investment (Shanghai) Co., Ltd
Just Living is fully owned by Nova Property Investment (Shanghai) Co., Ltd. Founded by world-leading private equity firm Warburg Pincus, Nova specialises in property investment and asset management, focusing on the acquisition of properties for conversion into for-rent apartments and office spaces. Just Living represents a milestone for both Savills and Nova Property Investment, being their first serviced apartment project in North China.

• A well-connected prime location
Located at 36 Xikang Road, Heping district, Tianjin, Just Living enjoys close proximity to the Five Avenue Area, a tourist destination in the city, as well as the Olympic Tower. It benefits from the well established popularity of the area among expatriates. A number of Japanese and western restaurants as well as downtown tourist attractions are all within walking distance.

• Flexible lease structure
Just Living features diverse service options where tenants can choose the frequency and type of services they prefer or choose to customise services from outside the initial package. With long lease terms still a common practice, flexible terms starting from as little as several days will appeal to guests with shorter-term needs.

• Simple and stylish layout
Just Living offers one-bedroom standard units and two-bedroom apartments/duplexes, with rental rates ranging from RMB7,000 - RMB18,000 per month, a more affordable rental range when compared with traditional serviced apartments. The simple yet stylishly designed units are both practical and aesthetically pleasing for target tenant groups.

• International tenant profile
Targeting the Japanese, Korean, European, American and local corporate clients, Just Living looks to serve both domestic and expatriate young, white-collar workers who seek a high-quality living experience. It is also well-placed to serve leisure travellers, offering them better-value accommodation compared with local five-star hotels.

Top brand of Savills Residence

Industry benchmark
Leveraging the Savills brand influence and broad client network, Savills Residence provides investors, developers and owners with one-stop consultancy and management services ranging from preliminary design, development and configuration of serviced apartments, through to marketing and the on-going operation and management.

Established in 2009, Savills Residence has secured four full management and several consultancy contracts within the last three years. Its service network covers a number of cities including Shanghai, Nanjing, Chengdu, Shenzhen, Zhuhai, Shenyang and Taipei. Savills Residence impressed the market with their outstanding leasing performance when the Savills Residence Hongqiao achieved an occupancy rate of 90% within eight months after launching.

Albert Lau, Chief Executive Officer and Managing Director of Savills China, said: 'Savills Residence adheres to UK service standards in order to provide high-calibre services through a strigent management system and outstanding training packages. Having gained strong expertise in managing serviced apartment projects as well as an insightful understanding of the leasing market, the team is well placed to provide professional advisory services and value-added solutions for investors looking to invest in serviced apartment assets.'

Signature products
Savills Residence offers four unique services offerings, namely Savills Residence Suites, Savills Residence, Savills Residence Apartments, and Just Living by Savills Residence.

The aforementioned four serviced apartment products are created under the same concept yet distinctive in their own ways, providing customised and high-end living experiences for their respective tenant groups.

Savills Residence Suites - Located in prime downtown areas, serving senior executives and diplomatic officers. The Savills Residence team provides top-class services comparable with those in six-star luxury hotels.

Savills Residence - High-end living space set in a welcoming environment. Located within close proximity to the CBD, Savills Residence mainly caters to the needs of mid- to senior level management and long-term secondees.

Savills Residence Apartments - From CBD locations to suburban areas, the thoughtfully designed apartments provide a stylish and well-ordered living space for seconded staff on both short and long business trips.

Just Living by Savills Residence - An urban trendsetter that combines style and convenience. The apartments feature a well thought out layout that creates a relaxing and comfortable living space.