The Scania Public Launch, held on 23 August 2016 at the Grand Palais in Paris, was a milestone occasion for Scania - a spectacular and high profile event that marked the global reveal of its new generation of trucks.

The event was attended by 1,200 guests in Paris - with tens of thousands more watching live online around the world.

This was Scania's biggest product news in 21 years and its largest ever global audience, representing a diverse range of stakeholders, from media, politicians, influencers and lobbyists to Scania's R&D, technology and product development partners, customers, customers' customers and employees.

Although the long-awaited launch of the new generation of Scania trucks was the focal point of the event, its messages were even more far-reaching.

This was an important moment to launch Scania's vision for the future, and its fundamental shift in focus.

The event positioned Scania as a forward-looking company, dedicated to driving the debate around a more sustainable society and, importantly, leading and shaping the transport industry to achieve this.

The set for the Public Launch event comprised a 40 metre stage arranged across three levels and containing over 250m² of LED screens - a dramatic environment for keynote speeches by Scania's senior leadership team and the stunning reveal of the new generation of Scania trucks.

Scania AB published this content on 26 August 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 August 2016 18:14:06 UTC.

Original documenthttps://www.scania.com/group/en/watch-the-launch-of-the-new-generation-scania/

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