Schawk, Inc. : Heidi Schoeneck Joins Schawk Retail Marketing as SVP, Executive Creative Director
Adds Creative Depth to Schawk Retail Marketing's
Shopper Marketing Expertise
11/15/2011| 08:45am US/Eastern
DES PLAINES, IL, Nov 15, 2011 (MARKETWIRE via COMTEX) --
Schawk, Inc. (NYSE: SGK), a leading provider of brand
development and deployment services, enabling companies of
all sizes to connect their brands with consumers, announced
today that it has appointed Heidi Schoeneck to serve as
senior vice president, executive creative director within its
retail marketing group. In her new role, Schoeneck will drive
the creative vision for Schawk Retail Marketing and provide
creative inspiration for its portfolio of clients.
"Our diverse client roster requires a creative leader
that can understand shopper motivation and inspire them to
buy across product categories from fashion to tools to
food," stated Michael Komasinski, president and group
managing director of Schawk Retail Marketing. "Heidi has
demonstrated a clear ability to provide thoughtful,
strategic, and creative leadership not only to our clients,
but also to her colleagues within Schawk."
Says Schoeneck, "I am excited to be part of an
organization that has been on the frontline of shopper
marketing long before the term 'shopper marketing'
"The path to purchase has changed," continued
Schoeneck, "And only by understanding this complex and
evolving path will we be able to embrace the empowered
multi-channel shopper and inspire her to act. This philosophy
will help us create integrated programs for our clients that
speak to the shopper's heart as well as her mind,
motivating her through all mediums, and ultimately driving
store visits and influencing purchase decisions."
Schoeneck has received significant industry recognition for
her creative work including PRO, Tempo, POPAI and Globe
Awards. Prior to joining Schawk, she held creative leadership
roles at several leading promotional and shopper marketing
organizations including DraftFCB, Euro and most recently as
senior vice president, group creative director at Arc
Worldwide. She earned a Bachelor of Fine Arts from the
University of Michigan.
Schawk, Inc. is a leading provider of brand development and
deployment services, enabling companies of all sizes to
connect their brands with consumers. With a global footprint
of operations in 21 countries, Schawk helps companies create
compelling and consistent brand experiences by providing
integrated strategic, creative and executional services
across brand touchpoints. Founded in 1953, Schawk is trusted
by many of the world's leading organizations to help them
achieve global brand consistency. For more information about
Schawk, visit http://www.schawk.com.
AT SCHAWK, INC.
AT SCHAWK RETAIL MARKETING
SOURCE: Schawk, Inc.