Traditional asset managers are increasingly expanding into alternative investment markets such as private equity to meet growing demand from investors such as pension funds seeking diversification in order to generate the returns needed to meet their liabilities.

The deal for Adveq, which manages more than $7 billion, is expected to close in the second half of 2017, Schroders said in a statement. Schroders' private assets arm currently manages 14 billion pounds in assets.

Schroders, Britain's largest listed standalone asset manager with around 400 billion pounds in assets, said there would be no changes to Adveq's investment team, process or strategies as a result of the deal.

"Adveq's impressive investment proposition, proven track record and strong position within key markets makes this partnership a complementary combination," said Schroders Chief Executive Peter Harrison in a statement.

Founded by Bruno Raschle in 1997, Adveq invests across a range of private equity strategies including venture capital, buyouts, co-investments and secondaries, and has expanded from its Swiss-German home markets to Asia and the United States.

(Reporting by Simon Jessop; Editing by Greg Mahlich)

By Simon Jessop