SDL (LSE: SDL) today announced that Atmel® Corporation (Nasdaq: ATML), a leader in microcontroller and touch solutions, has selected SDL’s LiveContent application suite to improve its content creation processes as part of an effort to drive end-to-end improvements in Customer Experience.

Atmel currently uses SDL Tridion to manage and deliver content seamlessly across multiple channels and markets. Atmel plans to integrate SDL LiveContent with its web content management platform to streamline the company’s overall content delivery initiatives. Pairing the two powerful platforms will ensure that technical content generated in everything from data sheets to training manuals and marketing materials achieve the highest levels of quality and provide a positive and enriching experience for external and internal consumers.

“As a global leader in microcontrollers and a leading provider of smart, connected devices in this era of the Internet of Things, Atmel is always looking for opportunities to improve its experience with global customers,” said Sander Arts, vice president of marketing, Atmel Corporation. “We’ll continue to improve our customer experience by providing more and more accurate information on our website. SDL’s solution enables us to make information available to engineers anytime, anywhere.”

“We’re thrilled to have Atmel join a long list of customers that are using SDL LiveContent to make product content interactive, context-aware, compelling and available on multiple devices via multiple channels,” said Sophie Pibouin, general manager of content, analytics and technology at SDL. “The fact that Atmel was already generating great value using SDL Tridion creates an obvious synergy. We look forward to integrating the two platforms to drive customer experience improvements for Atmel, inside and outside the organization.”

About Atmel

Atmel Corporation is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel® provides the electronics industry with complete system solutions focused on industrial, consumer, security, communications, computing and automotive markets. For more information, visit www.atmel.com. Atmel® is a registered trademark of Atmel Corporation in U.S. and or other countries.

About SDL

SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit www.sdl.com.