SDL SDL (LSE: SDL) today announced IMES DEXIS, a leading B2B provider of industrial factory products in Northern Europe, has expanded their use of SDL's eCommerce Optimization (formerly known as SDL Fredhopper) to deliver a buying experience that adapts to their diverse international customer base.
From screwdrivers to safety shoes and hydraulic systems to hoses - IMES DEXIS has the entire factory spectrum covered when it comes to maintenance, repair and operations materials. The Belgium-based B2B provider serves as a one-stop-shop for technical plants across Northern Europe, with over a million products in its database. With a slow-to-search legacy database providing poor results and a lack of reliability given the large database of products, IMES DEXIS needed to make a change.
IMES DEXIS selected SDL due to the fast, easy-to-use smart search and navigation technology within SDL eCommerce Optimization. Further, a major deciding factor was the ability to leverage the rich data that IMES DEXIS meticulously collects across the three languages to automatically offer recommendations to customers based on their previous purchases or the buying habits of similar customers.
"Having a well-organized website is an absolute asset to a company's brand - the easier your customers find it to interact with your site, the better the customer experience will be," said Tom van de Walle, ICT director at IMES DEXIS. "The ability to personalize our offerings based on customer criteria is critical, and with our previous solution, it was nearly impossible to tailor a unique product catalog for each customer. SDL provides the functionality we needed, which ultimately means the difference between our customers choosing one provider over another."
Since implementing the new SDL solutions, IMES DEXIS has:
- Improved its product catalog organization and user interface experience for customers, helping with its digital transformation and advancing eCommerce revenue from 4 percent to 25 percent of total revenues
- Enhanced its search and navigation as searches are now significantly faster. This has helped streamline the order process by cutting down transaction times and costs while alleviating pressure on sales teams
"In the ever-increasing digital world we live in, sheer seconds make the difference between conversion and abandonment for brands. It is crucial for SDL to offer reliable technology that not only responds to consumer preference and demand, but also increases the value of existing assets," said Mark Lancaster, CEO and Founder of SDL. "We are proud to provide IMES DEXIS with a quality solution that drives online revenue and enhances the overall customer experience for their brand. We look forward to continuing to improve personalization for their clients, ultimately increasing opportunities for their revenue growth."
To learn more about IMES DEXIS and their use of SDL's Digital Experience solutions, view the case study.
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