SDL (LSE: SDL) today announced that User Experience Strategist at SDL, Peter Boersma, will be speaking at the upcoming UX STRAT event in Europe. The event, being held June 4 -5, 2015 in Amsterdam, brings together experience design leaders, strategists, researchers and senior professionals to learn, network and discuss the latest trends in experience design strategy. Boersma will be presenting on the role that UX strategists play in SDL's ability to deliver exceptional customer experiences to the world's best brands.

UX STRAT Europe focuses on the intersection of business strategy, user experience, customer experience, product design and service design. Boersma will highlight how he and his fellow strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities and how they collect user and usage data at SDL - using several of SDL's enterprise product software releases as examples. The session will also provide insights into the future of UX strategists at SDL.

Details of the event include:

When:
Friday, June 5, 2015, 2:00 - 2:45 p.m.
Where:
Tobacco Theater,Amsterdam
What:
UX STRAT Europe
"SDL added strategists to a UX team - what happened next will blow your mind!"
Peter Boersma, User Experience Strategist, SDL
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