SDL (LSE: SDL) today announced the company will be speaking and exhibiting at World Travel Market 2015. The event, being held 2 - 5 Nov. 2015, in London is the leading global event for the travel industry. SDL will present on 'content as a technology', a way to automate the delivery of relevant, localised, personalised experiences to audiences across the globe.

In its 36th year, World Travel Market 2015 brings together over 50,000 senior travel industry professionals, government ministers and international press to meet, network, negotiate and conduct business. As a leading sponsor, SDL will be onsite to highlight the critical role that language plays in a travellers' journey. SDL executives will discuss the function of content - presenting on a new way of thinking to enhance the overall experience of travellers worldwide. During the presentation, SDL's Kevin Ashbridge will draw on case studies from the travel industry, illustrating how content creation can be automated, with key cost-saving decisions available at every step, to deliver only the most relevant, localised and personalised content to the new 'audience of one'.

Details of the event include...

When: Wednesday, 4 November, 2015

11:30 - 12:15

Where: Travel Tech Theatre

ExCeL London

London Docklands

What: World Travel Market, London

Content as a Technology: Automated Decision Making for Localised, Personalised Content

Kevin Ashbridge, Ph.D, Account Director, SDL

Details: Stop by SDL booth TT279 on site Please visit our site for more information.

Follow along and participate in the conversation using #WTM15, @SDL and @sdl_kevin

distributed by