SDL(LSE: SDL) today announced the first stop in its annualSDL Innovateconference schedule, taking place at the Okura Hotel on April 20 in Amsterdam. The one-day thought leadership event will cover the topics that matter most to the customer experience (CX) community and attendees will get the inspiration, tools and know-how needed to optimize the customer experience across their organizations.

SDL is drawing on its global customer base to bring together over 300 customer experience professionals who will be onsite to network, share best practices and educate themselves and others on the latest trends and solutions in the CX market space. The Amsterdam event includes over15 sessionsfeaturing industry experts and customer experience leaders from top brands sharing their use cases. Inspirational presentations will be delivered from customers and partners including Accor, ADAMA, The Nielsen Company and SKF covering all aspects of the customer experience journey from marketing, globalization and eCommerce optimization to customer support and technical documentation.

Kicking off the event, SDL CEO and Founder Mark Lancaster will give a keynote sharing insights on the future of CX and outlining SDL's vision for the road ahead, followed by SDL CTO Dennis van der Veeke who will give an inside look at the science of CX and the technology supporting the acceleration of customer experience for brands. Paige O'Neill, SDL's CMO, will present 'The Good is Expected. The Bad Goes Viral,' detailing research and lessons learned from the trenches of customer experience. O'Neill will also be joined by SDL customers and partners who will provide first-hand accounts of their CX strategies. Peter Fisk, CEO and Founder of GeniusWorks, will be delivering the guest keynote, 'Gamechangers CX: Reimagining your brand and customer's experience.' His presentation will highlight companies and strategies that are beating out the competition and transforming their industries.

'We are excited to kick off this year's Innovate series in Amsterdam,' said Mark Lancaster, CEO and Founder, SDL. 'As the digital marketing landscape continues to evolve, we are adapting our company and solutions to drive the shift and deliver on expectations for contextual engagement across an organization. The Innovate conferences are the best opportunity to showcase the work being done with our customers and partners and to continue the education and progression of the CX industry with the help of leading visionaries and experts.'

For more information on Innovate Amsterdam and to register for the event, please visit:http://www.sdl.com/innovate/amsterdam/.

distributed by