SDL : Helps Vanilla Air Reduce Complexities in Going Global

Vanilla Air Inc, a subsidiary of ANA Holdings Inc, has chosen SDL (LSE:SDL) to reduce the complexities involved in creating, localizing, and managing online content for new markets. By implementing SDL WorldServer, Vanilla Air can now launch new country websites faster, and with less resources.

Under constant pressure to reduce the cost of translating content, Vanilla Air needed a better way to localize its web content for new markets and opportunities. Before working with SDL, it would take the airline company at least three months to launch a new country website.

The overall architecture of SDL WorldServer - offering process automation and centralized translation memory - has reduced localization tasks by 75%, and halved the time it takes to launch new country websites. Additionally, the centralized Translation Memory of SDL WorldServer has re-used almost a third (30%) of Vanilla Air's web localization efforts.

'Offering effective training, as well as industry, technological and linguistic expertise, SDL quickly enabled our staff to benefit from SDL WorldServer's rich features and user-friendly software interface,' said Toyoaki Kuwamoto, Manager, Digital Marketing, Sales Promotion at Vanilla Air. 'We look forward to working closely with SDL in the years to come as we capitalize on new opportunities across the globe.'

'Vanilla Air is a great example of an ambitious business looking to take advantage of the global opportunities,' said Kevin Ashbridge, Vice President of Global Travel at SDL. 'Language is a big barrier for expanding abroad, but now Vanilla Air is now able to connect directly with consumers - regardless of location - in their own language.'

About Vanilla Air
Vanilla Air Inc. is an LCC company wholly owned by the ANA Holdings Inc. We are aiming to be the top LCC based in Narita by both offering low fares and achieving high operational quality that customers find assuring and reliable. Vanilla Air will continue to evolve in order to provide customers with new experience.