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SDL plc : to Serve as Hub of Information for Organizations Looking to Improve Their Customers’ Experience

09/24/2013 | 10:34am US/Eastern
Thought Leadership Resource Includes Articles and Insights from Technology and Business LeadersSDL(LSE: SDL) today announced the official launch of, a new thought leadership hub showcasing priority topics around the entire customer experience journey. The recently launched site features insightful content from industry experts who have their fingers on the pulse of the evolving customer experience management(CXM) marketplace. is aimed at executives and CXM professionals who own and lead customer experience initiatives for their organizations and aspire to provide superior experiences to their customers on a global scale. Visitors can expect to find compelling content focusing on topics integral to their jobs -ranging from mapping customer journeys to leveraging customer insights, tools and processes to optimize the customer experience. 

"As an active member of CMO organizations, I've seen firsthand how the open exchange of ideas helps marketers come up with new and creative solutions to improve their business results. We felt the same kind of dialogue could benefit executives in the customer experience space," said Grant Johnson, chief marketing officer at SDL. "We believe can serve as a destination for CXM thought leaders to engage in conversation and get involved in driving change throughout industry." will feature contributions from global thought leaders that have developed followings in the CXM space as well executives on the front line of delivering and improving customer experience.  Early contributors to the hub includeFlavio Martins, vice president of Customer Support atDigiCert Inc., andBob E. Hayes, chief customer officer atTCELab. Martins' debut post focused onThe Secret to Customer Experience Excellence - CEO Engagement with Customerswhile Hayes submitted his first piece onBig Data Has Implications for Customer Experience Management.

As part of SDL's commitment todriving engagementand thought leadership in the CXM market, the company recently signed on as a platinum sponsor of the first annualCX Day, hosted by the Customer Experience Professionals Association (CXPA), to be held on Oct. 1, 2013. SDL team members will be on site at several networking events scheduled around the globe on Oct. 1, and will share insights and key takeaways for the CXM community via and SDL's social channels.  Join in on the conversation and look for more info to come by following@SDLand #CXDay.

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