Seagate Technology PLC : Seagate Reinvents Backup for Your Digital Life
06/12/2012| 12:05am US/Eastern
New Consumer Storage First to Offer Saving and Sharing of Facebook
and Flickr Photo/Video Albums
Seagate Technology plc (NASDAQ: STX) today introduced Backup Plus
storage devices - its reinvented consumer storage product family that
delivers the easiest setup, one-click backup and the ability to save and
share your content on Facebook and Flickr.
Seagate reinvents backup with new Backup Plus hard drives. New Dashboard software saves Facebook and Flickr albums. (Photo: Business Wire)
Seagate® Backup Plus hard drives are newly designed external
storage that work interchangeably with both Windows® and Apple®
computers and deliver new features to protect, share and save nearly
every aspect of one's digital life. These products come loaded with the
new hassle-free Seagate Dashboard software for one-click local backup
making it easier than ever to eliminate excuses or apprehensions about
backing up one's most valuable digital content. Seagate Backup Plus
products are the world's first external hard drives to provide backup
for content on social networks, such as Facebook and Flickr. Storing a
local duplicate copy of photos from social networks is now as easy as
backing up files on your computer. Seagate Backup Plus will provide the
peace of mind that every aspect of one's digital life is safe from loss.
Backing up data is an absolute necessity that many people put off until
after it's too late. According to a 2011 study by Parks Associates less
than one-quarter of the households in the survey have a weekly backup
plan for their systems and only 4% are diligent enough to manually
perform a backup on a daily basis.1
"The idea of providing a backup of photos and videos from Facebook is an
interesting one, which I believe may help people come to realize the
importance of maintaining multiple copies of any digital asset
regardless of where it is stored," said Brett Sappington, director of
research for Parks Associates. "Social media has become a massive
repository for personal digital content, and most consumers have not
likely considered the possibility of losing access to those shared
Seagate Backup Plus hard drives featuring the new Seagate Dashboard
backup software remove the barriers to performing backup and content
preservation by making it as easy as possible. With just a click of an
icon, computer files are replicated onto a Backup Plus drive. The
Seagate Dashboard included on Backup Plus also provides a single click
path to Save (download) and Share (upload) personal
photos and videos on Facebook and Flickr.
According to a recent survey commissioned by Seagate and conducted
online by Harris Interactive from May 22-24, 2012, more than half (54%)
of U.S. adults personally have and/or know someone who has lost files.
Over one-quarter (27%) of U.S. adults personally have lost files and
found that it was upsetting for them. While almost all (97%) of those
surveyed were identified as computer owners; only 11% have a continuous
backup plan and only 10% have a daily backup plan.2
"Backing up needs to be an essential part of everyone's digital life.
Nearly everything that is dear to us is now in a digital format; from
tax documents, to emails, to family photos and video, many of these
files can not be recreated in the event of an accidental loss or system
failure," said Scott Horn, vice president of Marketing at Seagate.
"Seagate is in the business of keeping digital content and files
protected in every aspect, whether it is in the cloud, stored on PC or
with our external consumer products. Backup Plus is a product that
eliminates the barriers to protecting these digital assets. The new
Dashboard delivers a simple and complete backup experience with the
added benefit of saving photos and video stored on Facebook and other
A Versatile Storage Device
In 2010, Seagate adopted the Universal Storage Module (USM®)
standard, which enables consumers to easily add the newest Mac®
and PC connection capabilities to their Seagate storage product even if
these technologies are introduced later. To add yet another level of
versatility, Seagate has introduced a way to have the company's external
storage products work cross-platform with both Mac® and
Windows® operating systems without reformatting.
Seagate Backup Plus Storage
Available immediately from Amazon, BestBuy and other retailers including
Seagate.com, Seagate Backup Plus drives will initially be available in
capacities of 500GB, 750GB and 1TB capacities for portable drives and
1TB to 4TB for Backup Plus Desk drives.
This new family of external storage will be available in red, blue,
silver and black for the portable 2.5-inch form factor with a
manufacturer's suggested retail prices at launch are: 500GB, $119.99;
750GB, $129.99 and 1TB, $139.99. The Backup Plus Desk 3.5-inch drive:
1TB, $129.99; 2TB, $149.99; 3TB, $179.99 and 4TB, $249.99 MSRP.
Backup Plus for Mac portable is available in silver and will ship in
500GB for an MSRP of $119.99 and 1TB at $139.99. The Backup Plus Desk
for Mac will be available at launch for 2TB, $189.99 and 3TB, $209.99
Seagate® Slim and Seagate® Slim for Mac storage in
a svelte 9.5-mm package will now be available in a 500GB capacity at
$129.99 MSRP and will also include the new Seagate Dashboard software
for simple backup of on-board and social media albums.
Seagate is a worldwide leader in hard
disk drives and storage solutions. Learn more at http://www.seagate.com.
© 2012 Seagate Technology LLC. All rights reserved. Seagate, Seagate
Technology, the Wave logo, are trademarks or registered trademarks of
Seagate Technology LLC or its affiliates in the United States and/or
other countries. All other trademarks or registered trademarks are the
property of their respective owners. When referring to drive capacity,
one gigabyte, or GB, equals one billion bytes and one terabyte, or TB,
equals one thousand billion bytes. Your computer's operating system may
use a different standard of measurement and report a lower capacity. In
addition, some of the listed capacity is used for formatting and other
functions and will not be available for data storage. Quantitative usage
examples for various applications are for illustrative purposes. Actual
quantities will vary based on various factors, including file size, file
format, features, and application software. Seagate reserves the right
to change, without notice, product offerings or specifications.
1 The survey, "Consumers and Cloud Media," fielded between
August 15 and August 25, 2011. Parks Associates surveyed 2,000 broadband
Internet heads-of-household in the U.S. All respondents were 18 or over
and had an equal or greater share in household decisions. "Consumers and
Cloud Media" analyzes the market for cloud media services, digital
lockers and trends in Internet video and social networking. The survey
results were first published in September of 2011.
2 This survey was conducted online within the United States
by Harris Interactive, on behalf of Seagate from May 22-24, 2012 among
2,205 adults aged 18 and older, among whom 2,162 are computer owners.
This online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated.
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Nathan Papadopulos, 408-859-4271
© Business Wire 2012