HOFFMAN ESTATES, Ill., July 31, 2014 /PRNewswire/ -- Kmart is the place for this year's back to school style and supply must-haves. According to 2014 National Retail Federation findings, 45 percent of parents plan to shop for sales more often this back to school season.* Kmart makes back to school shopping and saving easier for Shop Your Way members and customers with more ways to get more for less including $10 apparel essentials, 25 cent school supplies and free layaway.

"We understand the budgeting challenges families face this time of the year and that shopping lists continue to grow," said Imran Jooma, executive vice president, Sears Holdings. "Kmart makes back to school shopping and saving easier, giving parents the opportunity to get more for school."

To get mom and kids energized for the new school year, Kmart is celebrating the iconic, beloved school figure - lunch ladies - with a fun rap video-inspired TV ad that began airing July 27, a YouTube video and social media campaign.

Great deals from Kmart this back to school season include:

On-Trend Fashions and School Supplies


    --  $10 Apparel Essentials - Students can head back to class in the latest
        fashion for less, including assorted jeans, hoodies and footwear priced
        at just $10.** In addition, clothing and accessories from
        Kmart-exclusive brands like Bongo, Selena Gomez Dream Out Loud and Route
        66 play up the season's hottest trends.
    --  25 Cent Individual School Supplies - From art to geometry, Kmart has
        students covered with crayons, glue, notebooks, scissors, filler paper,
        pens and more.  Each week, Kmart will offer a different school supply
        for just a quarter*** with a $5 minimum purchase of qualifying items.
    --  Introducing Sofia Grace and Rosie Apparel and Accessories - A Kmart
        exclusive, the Sophia Grace and Rosie collection makes its debut on
        August 3 with dresses, tops, skirts and accessories--specially designed
        for the young girl who loves sweet details and frills.

Free Layaway
 Parents can save more with Shop Your Way member free layaway (no service fee)**** available in-store and online now through August 9. There is no minimum purchase and merchandise from most departments is eligible, including apparel, electronics, footwear and more. Members and customers can also save an extra 10 percent off clothing and accessories on online layaway purchases. Exclusion apply. For more information, visit www.kmart.com/layaway.

Get Rewarded for Purchases


    --  Earn Extra Points - During Kmart's Member Appreciation Event, members
        get $20 back in Shop Your Way points (20,000 points) to use within a
        week for qualifying purchases of $150 or more through August 30.*****
    --  Save at the Pump - When Shop Your Way members spend $50 or more while
        shopping for back to school in-store at an authorized Kmart, they can
        save $0.30 per gallon on gas with a coupon they receive at checkout at a
        participating local gas stations.****** For details, visit
        www.kmart.com/biggassavings.

Parents can take advantage of innovative services like Store-to-Home Shipping, which gives members and customers the option to ship an item home if it is not immediately available in-store; or Free Anyone, Anywhere Pickup so anyone can pick up a purchase at any Kmart location.

For more information on all the Kmart savings this back-to-school, visit www.kmart.com.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

About Shop Your Way
 Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs.

There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms.

*Source: NRF 2014 Back-to-School Survey

**Jeans offer valid 7/27/2014 - 8/2/2014. Jeans reg. price $16.99. Hoodie offer valid 8/17/2014 - 8/23/2014. Hoodies reg. price $16.99. Footwear offer valid 8/10/2014 - 8/16/2014. Footwear reg. prices $12.99- $19.99. Styles not available at all stores.

***Weekly School Supply offers valid in store only and start 7/27/2014 and end on 8/23/2014. Limit 5. See Kmart store for details.

****Cancellation fees and exclusions apply. Normal service fee charged if contract cancelled. No cancellation fee in Ohio. All fees non-refundable. Requires down and biweekly payments. $5 service fee waived on an 8 week contract and $10 service fee waived on a 12 week contract initiated 7/6/2014 through 8/9/2014. Not available at all Kmart stores. 12 week layaway option available in-store only at select stores on purchases of $300 or more. See store for further details.

*****Points expire seven days after issuance and credit to your account one day after $150 spend has been achieved. Offer valid at participating stores. Excludes Nicki Minaj and Adam Levine Collections, Video Gaming (Hardware, Software & Accessories). Same Shop Your Way member number must be applied to purchases made. Purchase requirement calculated before taxes and after other discounts have been applied and can be cumulative between 7/20/2014 and 8/30/2014. *By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way® terms and conditions, available at www.shopyourway.com/terms. Members earn points on qualifying purchases, excluding sales taxes and other fees. Must remain opted-in to receiving promotional emails from Shop Your Way® to earn extra points. Extra points are inclusive of, and not in addition to, any base points earned on qualifying purchases. When extra point offers are combined, total points earned will be less than the combined point totals for each individual offer.

******Offer valid in participating stores only. Void where prohibited by law. Purchase requirement is before taxes and after other discounts. Members get a coupon to redeem at your local participating gas station. Excludes non-merchandise, concessions, federal or state regulated items, alcohol, tobacco, firearms, fuel, prior and partial-paid special order items, items behind the pharmacy counter, prescriptions and prior purchases. Offer not valid on online purchases. Exclusions and conditions apply. See coupon for details.



    MEDIA CONTACTS:

    Jamie Stein             Heather Ribeiro

    Sears Holdings          Zeno Group for Kmart

    847-286-3706            312-527-2SHC (2742)

    Jamie.Stein@searshc.com Heather.Ribeiro@zenogroup.com

SOURCE Kmart