COVINGTON, GA--(Marketwired - Jul 28, 2015) -  Pure TalkUSA, a leading nationwide provider of no-contract mobile phone service, has launched its new 'Serve & Save' military plans, teaming with Shop Your Way and ID.me to say thank you to USA military service members and veterans.

Serve & Save plans are available exclusively to all current and former members of the USA military community to include: Active Service & Dependents, National Guard, Reserve, Retirees, Veterans, ROTC scholarship cadets and USAA members.

Pure TalkUSA's new 'Serve & Save' military plans offer the most competitive cell phone rates in the nation for the USA military community:

  • Unlimited Talk & Text Plus Data Plans - Starting at $26.95
  • Simple and Flex Talk & Text Plus Data Plans - Starting at $9.00
  • Plus 10 percent back in points for Shop Your Way members - All Plans

"We are very proud to offer significant wireless savings to America's military members and veterans," said Norman Klugman, COO of Pure TalkUSA. "It is an honor for us to say 'thank you' to the men and women serving our country and those who have served."

Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services and advice. Through a network of retail partners and service providers, including Sears, Kmart, Pure TalkUSA and others, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes.

"We are pleased to team with Pure TalkUSA in recognizing America's military community in providing additional online benefits," said Eric Jaffe, Senior Vice President of Shop Your Way. "This program aligns with Sears Holdings' longstanding commitment to those who serve in the military."

Pure TalkUSA has also integrated ID.me's award-winning Troop ID technology to securely verify military status for all military members. Shop Your Way also uses Troop ID.

"We are delighted to partner with Pure TalkUSA," said Blake Hall, CEO of ID.me. "Military community members can securely submit their military status online and claim some of the best mobile rates in the country."

For additional information about Pure Talk USA's exclusive 'Serve & Save' military plans, visit www.puretalkusa.com/serve-and-save.php. For information on 'Shop Your Way' rewards program visit www.shopyourway.com

About Pure TalkUSA:
Pure TalkUSA is a nationwide service provider of low cost, no-contract mobile phone service. It operates using the nation's largest & most reliable GSM wireless network that reaches over 300 million Americans. The company has been in business since 2004 and provides 100% USA-based customer service. To learn more about Pure TalkUSA, visit www.puretalkusa.com.

About Sears Holdings Corporation:
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members -- wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit www.searsholdings.com.

About ID.me
ID.me is transforming the way people verify their identity online. Started in 2010 by two U.S. Army Ranger veterans, ID.me is a digital identity network and omni-channel solution provider delivering real-time verification of consumer identity and group status with bank-level encryption. The Washington, D.C.-based company allows partners direct access to rich user data and diverse customer bases, yet still leaves users in control of what information to share. Through ID.me, partners deliver a consistent customer experience across off- and online channels while reducing costs, fraud and security risks associated with manual verification. For more information, visit https://www.id.me/about.