Sears : Shop Your Way Premieres Next-Generation Social Shopping with YouTube Celebrities' Take on First Semester Fashions

Aug 25, 2014

HOFFMAN ESTATES, Ill. , Aug. 25, 2014 /PRNewswire/ -- There is a new kid on the block this school year: ShopYourWay.com. What began as a rewards program with tens of millions of members has expanded into a comprehensive shopping destination and a unique social shopping experience.

"Social shopping enables an entirely new level of involvement and experience as peers can save, share and talk about products," said Eric Jaffe , senior vice president, Shop Your Way. "We know it's important to get the right looks and see what others are wearing, so Shop Your Way has partnered with two teen social media stars as our 'curators of cool.'" 

Ricky Dillon is a YouTube celebrity with millions of teen fans and followers. He joins Jenn McCallister , the social media superstar known as JennXPenn, as a curator of cool on the Shop Your Way site. Ricky and Jenn collaborated with Shop Your Way to deliver their first semester fashion picks, creating catalogs members can like, follow and share. With nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter, Ricky and Jenn have their finger on the pulse of today's teens.

"Ricky and Jenn are social media rock stars with passionate fan bases," said Jaffe. "Their point- of-view on what's cool is what matters, and the reason we're letting them curate looks."

Shop Your Way will bring Ricky and Jenn together for the first time September 3 in a fall fashion webcast, to be live-streamed on ShopYourWay.com. Teens are invited to plug in and join Ricky and Jenn as they talk trends. The webcast will also include fun giveaways and an opportunity to chat live with the social media stars.  

Brand-Tastic

Members can easily find everything they need for school on ShopYourWay.com, including the latest denim, varsity jackets, skinny jeans, tees, oxfords, plaids, florals, and button downs from popular brands. Members can discover the "12 Must-Haves," "7 Hottest Trends;" or delve into a variety of product offerings in the "Go Floral" or "Leather Up" sections, among others. ShopYourWay.com also features a full selection of school supplies, including calendars, planners, lunch boxes, notebooks, folders, writing supplies and more.

Also available on the site: Information on how to stay organized throughout the school year, tips to prepare for the colder months ahead, and a how-to guide to help find the right tablet now that classes have started. The site's social shopping features let members access personal shoppers and crowd-sourced advice, as well as curate their own product pages, rate products, create wish lists, conduct polls, engage with celebrities and more. 

Shop Your Way membership is free; no minimum purchase is required to redeem points.

Members enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes.

Visit ShopYourWay.com to find first semester fashions from teens on the scene.

About ShopYourWay.com
ShopYourWay.com is a social shopping community and rewards program offering millions of products and personalized services, along with millions of ways to save. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs.  There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members ? wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with more than 2,350 full-line and specialty retail stores in the United States and Canada. For more information, visit www.searsholdings.com.

SOURCE Sears Holdings Corporation

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