HOFFMAN ESTATES, Ill., July 24, 2014 /PRNewswire/ -- The back to school season marks a reset in routine for the entire family and it can be one of the busiest, most exciting and stressful times for parents and kids. With its 'Back to School, Back to You' campaign, Sears celebrates heading back to class in style with stylish brands, new collections, easier ways to shop and great values.

Back to School @Sears:

Making shopping simpler, faster
 New this season, Sears expanded Free Store Pickup to include all Kmart locations - more than 2,000 locations nationwide. Now moms can purchase items like school supplies from Kmart.com and pick them up at the nearest Sears store - and vice versa. Sears also introduced free In-Vehicle Pickup for online purchases - guaranteed in five minutes - so busy moms can shop online anytime and have their items brought to their car when they arrive at the store. Learn more about the Free Store pickup and In-Vehicle Pickup options on sears.com or kmart.com.

Introducing Seventeen Magazine((TM)) Fashion Collection
 Just in time for back-to-school, Sears launched an exclusive relationship with Hearst Brand Development to offer the Seventeen Fashion Collection. It is Seventeen Magazine's first-ever apparel and accessories collection, featuring a mix of playful key trends and everyday pieces in editorially curated selections for teens. From flirty boho and sporty cool to pretty sweet and girly prep, the line includes printed leggings, military jackets, and boho dresses, statement sweatshirts and more, as well as accessories, handbags, jewelry and footwear. The collection retails for under $50 and offers an engaging shop-in-shop experience, in addition to an enhanced digital shopping experience online at Sears.com/Seventeen and shopyourway.com/Seventeen.

Going Social with Back to Wha?! Video Series
To bring a fun energy and highlight the confidence that a new look offers on the first day of school - and every day - Sears produced an online video series called "Back to School, Back to Wha?!" The videos are viewable at Sears.com/BacktoWha and feature additional brands like Bongo, Roebuck & Co. and Canyon River Blues, which offer the latest style trends like floral prints, mix-and-match fabrics for layering, varsity prep, plaids and florals.

Providing Expert Advice - Online, In-Store or Mobile
 Personalized services at shopyourway.com create convenience, enable access to knowledgeable associates and the Shop Your Way community and offer a unique social shopping experience.


    --  Get Advice - thousands of expert Sears store associates and tens of
        millions of Shop Your Way members to seek advice on products and
        services.
    --  Member Assist - communicate one-on-one with a store associate through
        the Shop Your Way mobile app or website - associates respond directly to
        individual inquiries.
    --  Additional features - let mom browse products, create catalogs, poll her
        friends and even have her kids create wish lists to ensure everyone will
        be happy with their purchases.

Plus, Personal Shopper from Shop Your Way allows members to get free personal shopping advice from shopping experts across a broad range of product categories.

"We recognize this season can be a busy time for mom - as she gets her kids ready for school and resets the routine for the entire household," said Imran Jooma, executive vice president, Sears Holdings. "Sears makes it easier, fun and affordable with everything she needs to start things off right."

Offering More Deals on the Things She Needs Most
 The National Retail Federation announced that families will spend an average of $669.28 on back-to-school shopping this year*. Sears will offer many ways for members to save for back-to-school, including weekly deals in printed circulars, LocalAd on Sears.com and via personalized digital coupons loaded directly via the Shop Your Way app. Sears will also bring back its popular Family & Friends sale on August 10 where members can save even more on regular, sale and clearance purchases.

Plus, mom will earn points on all purchases, which she can apply toward other products to help her prepare for the fall season, like home appliances, tablets, housewares, tools, a new wardrobe for her and more. Sears.com has also expanded its assortment and now features endless aisles - more than 120 million items that include school uniforms, writing supplies and stationery, filing and storage, sports equipment and even musical instruments.

For everything Back to School @Sears, visit sears.com/BacktoSchool.

*Source: NRF 2014 Back-to-School Survey

About Shop Your Way
Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play.

About Sears, Roebuck and Co.
 Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 1,320 Sears-branded and affiliated stores in the United States and Canada, which includes more than 790 Full-line and more than 50 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.



    MEDIA CONTACTS:

    Brian Hanover             Meghann Dowd

    Sears Holdings            Zeno Group for Sears

    847-286-6080              312-527-2SHC (2742)

    Brian.Hanover@searshc.com Meghann.Dowd@zenogroup.com

SOURCE Sears, Roebuck and Co.