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Sears Holdings Corporation : Kmart® Launches New Pet Prescription Program And Purina® Treat Giveaway

05/04/2012 | 10:11am US/Eastern
Kmart Provides Convenience and Savings with New Pet Prescriptions and Celebrates Healthy Pets during National Pet Health Month with Purina's® Baked Delight

May 4, 2012

HOFFMAN ESTATES, Ill., May 4, 2012 /PRNewswire/ -- To the delight of shoppers and pet lovers everywhere, Kmart announces a new pet medication program that provides customers convenient access and savings for prescription brand name and generic pet medications that help ensure the health of their pets.

More than 60 percent of American households own a pet(i) and together they spent more than $50 billion on their pets in 2011 alone(ii), according to the American Pet Products Association (APPA). Kmart understands that a pet is a member of the family too and by offering affordable pet prescriptions in-store, the retailer is helping customers save and making shopping for the entire family more convenient than ever.

"This new pet program is just another example of how we strive to make the shopping experience seamless for our customers," said Ghassan Hourani, Vice President and GM, Pharmacy Administration for Kmart Pharmacy. "In addition to our wide variety of pet products, including the Kmart-exclusive Champion Breed? food, toys and treats, we are thrilled that we can now offer our customers and their furry family members a one-stop shopping experience."

In addition to this new program, Kmart is also celebrating National Pet Month by rewarding four-legged friends with a free Purina treat. By purchasing a pet medication at any Kmart Pharmacy from April 29 through May 26, customers will receive a free(iii) Purina Beneful Baked Delight or Purina Cat Treat (up to $3.99 value). Pet owners shopping at non-pharmacy Kmart locations will be rewarded with a treat too, simply by spending $20 on Purina products.

For more information on Kmart pet medications or to find the Kmart Pharmacy store nearest you, visit KmartPharmacy.com.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that includes Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

(i) American Pet Product Association, 2011-2012 APPA National Pet Owners Survey http://www.americanpetproducts.org/press_industrytrends.asp  (April 1, 2011)

(ii) American Pet Product Association various market research, http://www.americanpetproducts.org/press_industrytrends.asp

(iii) Coupon prints at checkout. Limit one coupon per transaction. All purchases must be made in a single transaction. Offer valid on participating brands only from 4/29/12-5/26/12. Restrictions and exclusions apply. While quantities last.

MEDIA CONTACT:

Tom Aiello

Sara Schwartz

Sears Holdings

Euro RSCG Worldwide PR

847-286-7387

212-367-6937

tom.aiello@searshc.com

sara.schwartz@eurorscg.com

SOURCE Kmart

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