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SEGA Sammy Holdings : Notice of Personnel Changes at SEGA SAMMY HOLDINGS INC. and its Subsidiaries (SEGA CORPORATION, Sammy Corporation and Sammy NetWorks Co., Ltd.)

02/29/2012| 02:48am US/Eastern
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(Translation)
February 29, 2012
Dear Sirs,
Name of Company: SEGA SAMMY HOLDINGS INC.
Name of
Representative:
Hajime Satomi,
Chairman of the Board and
Chief Executive Officer
(Code No. 6460, Tokyo Stock Exchange 1st Section) Further Inquiry: Koichiro Ueda,
General Manager of Group Executive
Office and Group Communications
Office
(TEL: 03-6215-9955)
Notice of Personnel Changes at SEGA SAMMY HOLDINGS INC. and its Subsidiaries

(SEGA CORPORATION, Sammy Corporation and Sammy NetWorks Co., Ltd.)

Notice is hereby given that at the meeting of the Board of Directors of SEGA SAMMY HOLDINGS INC. (the "Company") held on February 29, 2012, the Company has determined the personnel changes at the Company, SEGA, Sammy and Sammy NetWorks. SEGA and Sammy have elected new directors at the Extraordinary General Meeting of Shareholders on the same day as described below:
Description
1. Purpose of the change
In order to promptly respond to changes in management environment and further enhance the corporate value of the Company under the new management system.

SEGA SAMMY HOLDINGS INC.

2. Personnel change at the Company (as of March 31, 2012)

New Title

Name

Former Title

(Retired)

Okitane Usui

Director

3. Personnel changes at the Company's subsidiaries (as of April 1, 2012)

SEGA CORPORATION

New Title

Name

Former Title

President, Representative Director

(COO)

Naoya Tsurumi

Managing Director

(General Manager of Sega International and Global Consumer Business)

Managing Director

(General Manager of Sega Japan)

Shigeru Yamashita

Director

(General Manager of Sega Japan)

New Title

Name

Former Title

Managing Director (General Manager of Sega R&D/Production)

Yukio Sugino

Director

(General Manager of Sega

R&D/Production)

(New elected) Director and CCO (Chief Creative Officer)

Toshihiro Nagoshi

Senior CO

(General Manager of R&D Div. #3, Sega R&D/Production)

(Retired)

Okitane Usui

President, Representative Director

(COO)

Usui will retire on March 31, 2012.

Sammy Corporation

New Title

Name

Former Title

Chairman

Hajime Satomi

Chairman, Representative Director

(CEO)

Vice Chairman, Representative Director

(CEO)

Keishi Nakayama

President, Representative Director

(COO)

President, Representative Director

(COO)

Shigeru Aoki

Managing Director

(General Manager of Corporate Div.)

Vice President, Representative Director

(General Manager of R&D Group Div.)

Hisao Oguchi

Senior Managing Director, Representative Director

(General Manager of R&D Group Div.)

(New elected) Director

(General Manager of Corporate Div.)

Shunichi Shimizu

Executive Officer

(Deputy General Manager of Corporate Div.)

(New elected) Executive Officer

(Deputy General Manager of Corporate Div.)

Koichi Takahashi

Deputy General Manager of Corporate Div.

(Retired)

Eriko Sato

Director

Sato will retire on March 31, 2012.

Sammy NetWorks Co., Ltd.

New Title

Name

Former Title

Vice Chairman, Representative Director

Masaaki Ono

President, Representative Director

President, Representative Director

(CEO)

Haruki Satomi

Director

Ono will retire at the General Meeting of Shareholders on June 2012.

- 2 -

4. SEGA, Sammy and Sammy NetWorks New Representative Directors' Biography

Name

Naoya Tsurumi

Home city

Kanagawa Prefecture

Date of Birth

February 8, 1958

Education

March 1981 Graduated from Faculty of Economics, Seijo University

Career summary

March 1992 Joined Sega Enterprises, Ltd. (current SEGA CORPORATION)

March 2002 Sega Europe Ltd. COO

December 2004 Executive Officer, Sega Europe Ltd. CEO

January 2005 Executive Officer, Sega Europe Ltd. CEO and Sega of America, Inc.

CEO

June 2006 Senior Executive Officer, Sega Holdings U.S.A., Inc. CEO, Sega

Europe Ltd. CEO and Sega of America, Inc. CEO

May 2007 Senior Executive Officer, General Manager of Europe and US Consumer Business Div.

May 2008 Director, General Manager of Overseas Consumer Business Div. May 2009 Director, General Manager of Consumer Business Div.

June 2009 Managing director, General Manager of Consumer Business Div. July 2010 Managing director, General Manager of Sega International

June 2011 Managing director, General Manager of Sega International and Global Consumer Business (current)

Name

Shigeru Aoki

Home city

Hokkaido Prefecture

Date of Birth

January 3, 1952

Education

March 1975 Graduated from Faculty of Law, Nagoya University

Career summary

April 1975 Joined Sumitomo Bank Ltd. (current Sumitomo Mitsui Banking

Corporation)

May 2005 Joined SEGA CORPORATION Head Councilor

June 2005 Corporate Officer, General Manager of Office of China and Asia

Business Management

August 2006 Sega Networks (China) Co., Ltd., President

June 2008 Joined Sammy Corporation

Executive Officer, General Manager of Business Administration

Department

August 2008 Executive Officer, General Manager of Corporate Div. April 2009 Director, General Manager of Corporate Div.

June 2011 Managing Director, General Manager of Corporate Div. (current)

Name

Haruki Satomi

Home city

Tokyo Metropolis

Date of Birth

January 11, 1979

Education

March 2001 Graduated from Faculty of International Studies, Meiji Gakuin

University

Career summary

April 2001 Joined KOKUSAI Securities Co., Ltd. (current Mitsubishi UFJ Morgan

Stanley Securities Co., Ltd.) March 2004 Joined Sammy Corporation January 2005 Joined SEGA CORPORATION October 2005 Sega of America, Inc. Director

Sega Holdings U.S.A., Inc. Director

July 2009 Sega of America, Inc.

Vice President of Digital Business

October 2011 Sega of America, Inc.

Senior Vice President of Digital Business

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