PT Semen Indonesia re-birth reliably innovators. They were selected as the best in the arena of Semen Indonesia Award of Innovation (SMI-AI) 2013 that was held in Makassar, (February 29, 2014).

Nyaman team were crowned as the winner of the Best Of The Best Management category. Their innovation beat bids innovation of Semen Padang and Semen Tonasa. " It feels good. Hard struggle we all can achieve the best results. Not only a champion but the best of the best, "said Budi Joseph Abrams, Chairman of Nyaman Team.

Nyaman team fronted five people who are in the Department of Marketing. In addition to Joseph, the team also manned by Sri Gina Mohammed (Secretary) and three members of the Riska Aini, Abdul Roziq and M Kohar. As a facilitator of the Head of the Marketing Department Rudi Hartono. " Mr. Rudi much contributed to this success. He gives a lot of direction and input. We also facilitated freely to explore the idea, "adds Gina.

Semen Gresik ADA is a bid proposal submitted this team to ensure penetration of the product Semen Gresik (SG) to the market, particularly retail, getting stronger. The pattern of sales made during the 'cut off ' only to distributors, not to touch the bottom end.

With this pattern, true strong enough for Semen Indonesia. Evidently, the first state-owned enterprises going public is able to control the domestic cement market. Semen Indonesia Market Share is quite high compared to other competitors. "But we must not be complacent. Our job is to constantly 'noisy ' offers new innovations for the advancement of the company , "said Abdul Roziq .

Semen Gresik DA has meaning There Where You Are. That is, the program to ensure avaibility of Semen Gresik products wherever consumers. Therefore, this program took building materials stores that have been the end of the sale of Semen Gresik. Each store is a privilege. Start getting branding and promotional material particular, the ease of getting the product, as well as the certainty of the availability of the product in their stores Semen Gresik. " Very enthusiastic. In fact, we should do the first selection to choose which stores to effectively support this program, "said M Kohar.

This program is already run by Nyaman Team. Lauched since last November, this team make third sales area covering Tuban, Lamongan and Bojonegoro as a pilot projet. The distributors are recommending that stores the program towed. Furthermore, the owners of this shop sign the contract, agreed to support the program. One of the conditions, said Yoseph, each store provides a space that will dibranding. "Space is our pack in such a way to make it look attractive. And, there should only be a product of Semen Gresik who were there, " he said.

Quarter of the evaluation , the program proved to have a tremendous impact . Of the five parameters so foothold , the trend increase is remarkable . These five indicators of success that is , the achievement of market share , brand enhancement awaraness Semen Gresik , level of availability of goods in the store , and the store to the contract compliance . " All the indicator is green . Quite positive . What we are targeting mostly achieved . Indeed there are some who have not been as we would expect but generally pretty good , " he concluded.

Synergy Overcome Availability of Goods
The big challenge this team when to launch the program Semen Gresik ADA, is the certainty of stock items. In fact, it could be said this is the primary key of the success of this program. Concepts as good and as good as any written, aka no means all there trouble when consumers get Semen Gresik products in the market. Therefore, when in early 2013 the team was formed and stepped, this business is a top priority that must be dealt.

The team also racked their brain. Synergy across departamen was built. Sales and Distribution Department was towed to the success of this program. On Line system that connects all three departementer built. In this system, the stock availability of the goods in the shop can be detected early. "No need to use the phone first. Everything is on line. Once there is a store that stocks thinning, direct all relevant departments can also report on the spot. So that it can directly execute the appropriate tasks and jobs, respectively, "said Joseph.

Recognized father of this child, this program was originally much faltered. Particularly in coordination problems. But gradually able to overcome. In fact, a bigger challenge now awaits following a green light from the company to expand the scope of these programs not only in the area of ??III.

After all, these challenges do not make Joseph et al burdened. As the name suggests, this team still comfortable alone to face the challenges of a given company. Here they are behind the team comfortable.

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