PT Semen Indonesia (Persero) Tbk (SMI) continues to earn numerous awards. SMI is ranked 17 in the awards won Indonesia's Top 100 Most Valuable Brand in 2014, which was held SWA magazine and Brand Finance, Wednesday (16/7) at the Shangri-La Hotel, Jakarta. The award is given SWA Kemal Gani Editor in Chief and Managing Director of Asia Pacific Brand Finance Samir Dixit, the Head of Marketing Department SMI, Tino Darusman.

Indonesia 'Top 100 Most Valuable Brands, a ranking of 100 Indonesian public companies with the highest brand value, which is organized by the Brand Finance, the international brand consultancy in collaboration with SWA Magazine. Brand is included in this ranking, comprised of corporate brand and product brand.

The ranking aims to find out how much value it takes to build a brand. Apparently after the surveys, to create a strong brand takes a huge investment.

Asia Managing Director of Brand Finance Pasiflk Samir Dixit reveals, the methodology used to calculate the Brand Finance Brand involve financial performance as quantitative aspects and rating of Brand Strength Index (BSI) as a qualitative aspect.

Quantitatively, Brand Finance assessing brand value with royalty relief approach, by looking at the brand's revenue projections in the next 3-5 years, the tax rate and the discount rate in the market. In terms of qualitative, Brand Finance assess and rate measures how strong a brand as well as the brand.

Cement Indonesia ranks 17 by Brand Value USD 350 million and became the only company who represent the fields of cement which get this award. Indonesian Cement is also listed as a company that won a brand rating of A plus (A +) which illustrates that the rating assessment in accordance with Brand Finance, a brand Cement Indonesia nearly strong.

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