Shiseido : 2015 May Monthly Sales(store sales·shipment)

Domestic Sales

D* ataupdatedinthefollowingmonthotfhecurrenmt onth

Updated

6/30/2015

(Year-on-yeacr hangeinthedomesticover-the-countesr ales(%))

(EstimatesbyShiseido)

[OverviewoSf alesinMay]

Domesticover-the-countesales postedstronggrowtha, sinApril, withanincreaseo2f 3%yearon yea(rup9%fromtwoyearsago* 1)r,eflectingcontinuedgrowthinsa lesobf rands/linesthabt enefited frominnovation startingfromOctobelrasyt eaar nd thecontributionosf alestooverseastouristsT. he figurefotrheyear-on-yeacr omparisonisveryhigh, reflectingthelowleveayl eaar goduetotheeffect otfhedeclineinreactiontothe last-minutesurgeindemandahea dotfheconsumptiontaxhike.

*1T: hecomparisonfromtwoyearsagofoor ver-the-countesrales coverstotaclosmeticsales(c ounsellingcosmeticsandself-se lectioncosmeticsb) ased onthebusines segmentsinfiscaylea2r 014.

Salesolfinesrelatedtosummerosesignificantlyi,ncluding HAKUa,brighteningskincarelinethat wasenhancedthroughnewconsumer-orientedres earchanddevelopmenat ndtechnologiesa, ndSun

Careline ANESSA.Intheprestigemarket,wheresa leshavebeenstrong,salesof clé de peau BEAUTÉ expanded,helpedbythesuccessfupl romotio noftheexistingcreamandbasemakeup products,themaincategory.Salesoftheglobalbrand SHISEIDOalsoincreasedthankstothe contributionof Ultimunew, hichissellingwelwl orldwideU. sersof Aqua Label and ELIXIR expanded thankstoTVcommercialsandpromotionsact ountersw, hichcontributedtooveralgl rowth. Asbusinesscompetitioninsummeirsbeginningtoin tensifyt,heentirecomp anywilwl orktogethear s oneandwitllakestepsapt ointsocfont acwt ithcustomersp, articularlyat countersW. ewiall lsoworkto respondtoinbounddemand.

(Theyear-on-yeacr hangeinsalesof majodr omesticsale subsidiaries(%) *2)

*2:Theyear-on-yearcomparisoncoverssalesofmajorsalessubs idiariesthatbelongtothebusi nesssegmentsofprestigecosme tics,cosmetics, personaclarea, n digitala, saresulottfhechangeinbusines segmentsmadefofriscaylea2r 015T. hecoverageotfheover- the-countesralestakes intoconsiderationtheconsistencywithhistoricadl ataby suchmeansasexcludingdatafotrhepersonacl aresegment.

Overseas Sales

Updatedeveryquarter

(UpdatedJanuaryA, prilJ, ulyandOctober)

Updated

4/27/2015

OverviewotfheFirsqt uarte(rJanuar ytoMarch2015)L: ocacl urrencybasis IntheWesterncosmeticsmarketsw, hiledemandint heAmericaswa solidwithamodesrtecoveryin personacl onsumptiono, veraldl emandinEuropeas awholedecreasedcomparedtoayeaar godue totheadverseconditionsinSouthernEuropeI.nt hecosmeticsmarketsinAsiag, rowthcontinuedin Chinaa, lbeiatast lowepr aceO. thepr a rtsoAf siaalsosawmoderategrowth. Shiseido'soversea salesinthefourthquarteor f FY2014wereloweor veraltlhantheleverleacheda yeaar gor,eflectinglowesr alesinAsia/Oceaniawh ilesalesremainedonpawr ithyear-agolevelsin theAmericasandEurope.

Trendsineachgeographicaal reawereasfollows:

A- mericasO: veralsl aleswereinlinewiththeleve alyeaar gom, ainlyreflectingafalilnsalesof

ZOTOSa, lthoughsalesof NARSandfragrancesremainedfirm.

E- uropeO: veralsl aleswereonparwiththeleve alyeaagog, iventhesolidperformanceotfhe fragrancebusinessthaltaunchednewproducts a, swelal sadeclineinsalesotfhe CARITA and DECLÉORbrandsasaresulot f thesaleotfhebrands.

A- sia/OceaniaA: lthoughthetraverletaibl usine ssremainedstrongw, eadjustedstoreinventories to anappropriateleveml ainlyinChinaA. saresul to, veralsl alesintheareadeclinedyeaor nyear.

*1: "OverseasSalesa" rerelatedtosalesonashippingbasis.

*2: Theaccountingperiodoof verseas subsidiariesotfheShiseidoGrouprunsfromJ anuarytoDecembeer achyearA. saresultt,he firsqt uarteorFf Y2015hasalreadybeencompleted.

*3: Figuresinthisdocumenst howingincreased/ ecreaseinsales arebasedonsimpleaggregationopf reliminaryfiguresA. ccordingl y, theymaydifferfromyear-on-yearchangesofactuasl ales ineachregioninlocacl urrencytermswhicharedisclosedinour consolidatedsettlemenotaf ccounts.