(Translation)
Dear Sirs and Madams,
September 5, 2014
Name of Company: Shiseido Company, Limited
Name of Representative: Masahiko Uotani President & CEO (Representative Director)
(Code No. 4911; The First Section of the Tokyo Stock Exchange) Contact: Yukihiro Saito
General Manager of Public
Relations Department
(Tel: +81 3 3572 5111)

Proposed Changes Among Shiseido's Corporate Officers

The following changes will become effective on October 1, 2014.

Name

Former Title

New Title

Yu Okazawa

Corporate Executive Officer Responsible for Asian Strategy [Chief Officer of China Business Division]

Corporate Executive Officer Responsible for Asian Strategy [Chief Officer of China Business Division and General Manager of

Marketing Development Department,

China Business Division]

Hiroshi Maruyama

Corporate Officer Responsible for International Business Strategy and Marketing [General Manager of International Business Planning Department,

International Business Division]

Corporate Officer

Responsible for International Business

Strategy and Marketing

Shigekazu Sugiyama

Corporate Officer Responsible for Marketing of Domestic Cosmetics Business and Clé de Peau BEAUTÉ Global Unit [General Manager of Strategic Marketing Department, Domestic

Cosmetics Business Division]

Corporate Officer

Japan Chief Marketing Officer Responsible for Marketing of Domestic Cosmetics Business and Clé de Peau BEAUTÉ Global Unit

- End of News Release -

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