Pleasing even the choosiest lips. The lipstick technology.

The original technology allows to manage the behavior of oils in lipsticks.

Kuroho ～Timeless Fragrance～

Shiseido revived the ancient fragrance "Kuroho"
- adored by Heian-period aristocrats - as a fragrance for cosmetics.

Everything can be described by mathematics.

Complex natural phenomena, markings of living things,
and more -- mathematical formulas know the secrets of our world.

Dermal stem cells "101"
(for matrioshka, too!)

Collagen! Hyaluronic acid! Elastin, too!? Dermal stem cells- the origin of skin plumpness.

Sunscreen: powerful + wearable,
the Experiment part 2

This time, let's compare and evaluate the "smoothness" and "sun protection" of a new product to its older version. What will the results be?!

Sunscreen:
powerful + wearable

Sweat and water resistant yet easily comes off with just soap - let's look into this amazing new feature..

Tough compact cases

Meeting challenges for a
higher quality.

Factory is a wonderland!

Merry-go-round and roller coaster... an amusement park? Let's go explore a cosmetic factory!

It's All About Caring for Our Customers

A number of quality inspections are performed in order to assure the safety of our products.

Studying nail beauty

We studied hand and nail shape, and successfully identified the most beautiful balance of measurements.

Lipstick on a long journey

A long road to your lips.

Cosmetics, from the ultimate clean plant

The cosmetics that come into direct contact with your skin come from plants with strict hygiene management standards.

New Emulsification Technology Inspired by lced Coffee

Emulsification technology is crucial in producing cosmetics. A new technology was created from an unexpected inspiration.

Sensory panelers" conduct inspections on colors and smells, etc.

Beauty information unveiled by our global customer research.

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