SHISEIDO COMPANY, LIMITED
Tokyo (December 16, 2014) - Shiseido Co., Ltd. announces that Women's Wear Daily (WWD) Beauty Inc has awarded Leslie Blodgett of Bare Escentuals the "2014 Visionary of the Year Award" in recognition of how she redefined the norm for a beauty company and transformed Bare Escentuals, which joined Shiseido group in 2010, into one of beauty's biggest success stories ever. Thorough her leadership style---including spearheading beauty's first social brand---she trailblazed a new age of direct selling, pioneered unconventional marketing tactics, and invented the idea of community with her irrefutable bond with women around the globe. As the first female recipient of this prestigious award, this honor is a testament to Blodgett's unparalleled vision for Bare Escentuals and the indelible mark she's left on the industry at large through the introduction of her breakthrough brand, bareMinerals, which is entering into its
20-year anniversary.
Hosted annually by the monthly publication renowned for being the leading trade journal covering fashion, beauty and retail news published by Penske Media Corporation, the WWD Beauty Inc Awards are a celebration of innovative ideas, initiatives, and products. The "Visionary of the Year Award," in its fifth year since inception, is the cornerstone of the event and celebration of a forward-thinking leader for their exemplary leadership and significant contributions to the beauty industry.
As Mr. Yoshiharu Fukuhara, Honorary Chairman of Shiseido received this award in
2012, it will be the second honor for Shiseido group.
Blodgett accepted the award at the annual awards ceremony in New York City on December 11, 2014. "I am beyond honored to receive this prestigious award and I am so proud to have devoted my life to this work," shared Blodgett. "I love this industry. I love what it does for women. I love the people who make it happen: driven people,
competitors, innovators who push through barriers and create delightful products, new technology and new ideas that create new realities. At the highest level, this is life-changing work. For the people we serve and also for us."
Pete Born, Executive Editor of Beauty for WWD, comments, "Leslie Blodgett is a pioneer in the beauty industry who ushered in the age of mineral makeup and envisioned the future concept of community based selling. She is a true visionary whose strategic insights of 17 years ago continue to reverberate today."
Blodgett joined Bare Escentuals as CEO in 1994. Launching bareMinerals the following year, Blodgett set out on her journey to educate women on the benefits of healthy makeup alternatives through unconventional marketing and selling tactics, a diverse distribution model, and spearheading a community-enabled approach.
In 2006, Blodgett took the company public in one of the largest cosmetic IPO's in the last decade. Just four years later, in 2010, Bare Escentuals was acquired by Shiseido, the Japan-based leading cosmetics company, one of the largest cosmetic mergers in history.
bareMinerals utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics and skincare in 34 countries, with over
6,500 points of distribution, including more than 200 company-owned boutiques.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world's highest standards of quality. Shiseido's global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.
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