2015-7

Shiseido Announces Appointment of Marc Rey as President & CEO of Shiseido Americas

Heidi Manheimer to Depart as CEO of Shiseido Cosmetics America

Shiseido Co., Ltd. (Tokyo Japan - July 27, 2015) announced the appointment of Marc Rey as President & CEO of Shiseido Americas, effective September 1, 2015. In addition to this role, Rey will also have global brand responsibility for NARS Cosmetics and Bare Escentuals, as Global Strategic Brand Holder for those brands. Rey previously served as President of Coty USA & Regional Senior Vice President of North America. Separately, Shiseido also announced that Heidi Manheimer has resigned from her role as CEO of Shiseido Cosmetics America, effective September 30th, 2015.
As regional head, Rey will develop and execute a strategic vision for Shiseido's operations in the Americas, focused on growing Shiseido's prestige franchises, identifying new investment opportunities, and enhancing the organizational structure and operational synergies in the region. He will oversee and manage the Americas organization and Shiseido's brands and businesses in the U.S., including Shiseido Cosmetics America, Beauté Prestige International USA, NARS Cosmetics and Bare Escentuals (BE), as well as the company's subsidiaries in Canada and Brazil. Rey will report to Masahiko Uotani, President & CEO of Shiseido Co., Ltd.
In addition, as Global Strategic Brand Holder of NARS Cosmetics and Bare Escentuals, Rey will work closely with the management teams and senior leadership of NARS and BE to develop and support the overall global growth and strategy for both brands across all regions. The Global Brand Holders of Shiseido and Beauté Prestige International reside in Japan and Europe, respectively.
Masahiko Uotani, President & CEO of Shiseido Co., Ltd. stated, "Marc's deep and wide beauty knowledge, his experience operating simultaneously in a regional and global brand leadership capacity in a matrix organization, and his motivational, inspiring leadership are a perfect fit for Shiseido. With these qualifications, he will help take not only the Americas but also the entire Shiseido Group to the next level of success."
Marc Rey said, "I am extremely excited and honored to be given the opportunity to work with the Shiseido teams in the Americas and globally. My unwavering priorities will be to grow each of the dynamic and unique brands in the Shiseido portfolio and to use all my experience and energy to help write the next chapter of this prestigious company."
Mr. Uotani continued, "Heidi has been an exceptional, passionate leader at Shiseido for more than 15 years, and her contributions and stewardship have had a transformative impact on SCA's business and brand name in the United States. She has been a pioneer with our organization, and during her tenure the Shiseido U.S. skincare business grew to the #5 ranking, our suncare business reached the #1 spot, and we launched Shiseido.com and ecommerce for Clé de Peau Beauté, while driving and achieving profitability for Shiseido in the United States. On behalf of the entire organization, I would like to express my sincere gratitude to Heidi for her outstanding leadership and wish her all the best as she embarks on the next phase of her career."
Heidi Manheimer said, "I am proud of what Shiseido Cosmetics America has accomplished in the U.S. beauty industry and where the brand stands today, not only in terms of sales and market-share growth but also our product innovation and popularity among consumers. I have been fortunate to work with an incredibly talented, dedicated team at Shiseido, and I thank each and every one of them for their support and hard work. I look forward to assisting Marc over the next two months and I am confident that SCA and all Shiseido's U.S. brands will enjoy success and growth under his leadership."
Last December, Shiseido announced its mid-to-long term strategy, "VISION 2020," under which a regional headquarters system is to be introduced in six regions worldwide. Under this system, the Company will practice a "Think Global, Act Local" strategy focused on cultivating each brand based on region and market specific needs, while also accelerating decision making and product development in each region. In June, Louis Desazars, formerly President and CEO of NARS Cosmetics, was appointed as President & CEO of Shiseido Europe Region.
ABOUT SHISEIDO CO., LTD.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier
cosmetics company with roots in Japan, the name Shiseido has come to represent the world's highest standards of quality. Shiseido's global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and
regions. For more information, please visit http://group.shiseido.com/.
ABOUT BARE ESCENTUALS
For over 35 years, we've built a community of strong, passionate women who have become customers-but more importantly-our lifelong friends. We create innovative products that are powered by nourishing, skin-loving minerals. We formulate our products with purity in mind, so you can feel good about everything we make. We connect with women in deep, meaningful ways because we've never been content with just making them look pretty-we want to make them feel beautiful. It's a simple passion that's grown into an extensive, global award-winning product line. bareMinerals utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics and skincare in 34 countries, with over
6,500 points of distribution, including more than 200 company-owned boutiques. For further information, please visit: www.bareMinerals.com.
ABOUT NARS COSMETICS
Founded by makeup artist François Nars in 1994 and acquired by Shiseido in 2000, NARS Cosmetics is the beauty brand for the modern independent woman. Sophisticated, witty and effortlessly seductive, NARS embraces individuality by providing rich colors and luxurious textures. NARS Cosmetics are distributed through specialty beauty and department stores globally. For more information visit: www.NARScosmetics.com

Media contacts: Tatsuyoshi Endo

Public Relations Department, Shiseido Co., Ltd. tatsuyoshi.endo@to.shiseido.co.jp

+81-3-621-85215

Jadzia Zielinski Tirsch

SVP, Communications & Media Shiseido Cosmetics America jtirsch@sca.shiseido.com

+ 212-805-2357

distributed by