2015－7

Shiseido Establishes Joint Venture in Indonesia to Strengthen the Professional Business in Asia

Shiseido has established a joint venture in Indonesia to strengthen the Professional business in Asia, in partnership with the Aura Beaute Group, current distributor for the Shiseido Professional brand in Indonesia. The new company was named PT Shiseido Professional Indonesia, and an ownership ratio of 65% and 35% was agreed upon, with Shiseido as the major holder.
Background and objective
As part of the VISION 2020 medium-to-long-term strategy formulated in December 2014, Shiseido has restructured its brand businesses into four groups, namely, Prestige, Cosmetics, Personal Care and Professional, according to types of customer contact, with the aim of developing strong brands and implementing appropriate marketing plans. Existing individual brands are being repositioned under the new structure.
For the Professional business, Shiseido accelerates global activities with multi-brand, Shiseido
Professional and Joico.
Indonesia has a large population that currently stands at 250 million, ranking it at the top among the ASEAN nations and fourth in the world. The population is expected to expand in the coming years, along with growing wealthy class, which will provide a promising market for the Professional business. The recent joint venture project represents an important step for the business to capture this growth opportunity through new operations scheme.
Shiseido Professional has started since December 2013 and is very popular among beauty salon owners now. We will step up our efforts to enhance the brand's prestigious image in the region through forging strong partnerships together with top beauty salons.
About New Company

（１）

N a m e

PT Shiseido Professional Indonesia

（２）

P l a c e

EightyEight@Kasablanka Tower A

Lantai 28 Unit E, J1. Casablanca Kav. 88,

Kel. Menteng Dalam, Kec. Tebet Jakarta Selatan 12960

（３）

Name and Title of

the Representative

Ayako TOKUYAMA, President of Director

（４）

B u s i n e s s

Importing, marketing and trading Shiseido Professional products

in Indonesia

（５）

C a p i t a l

Indonesian Rupiah 30,000,000,000

（６）

D a t e o f

E s t a b l i s h m e n t

June 26, 2015

（７） Major Shareholders
Shiseido Co., Ltd.: 65%
PT Aura Beaute Indonesia: 35% C a p i t a l
（８）
Relationship with t h e L i s t e d C o m p a n y
R e l a t i o n s h i p Human Resource R e l a t i o n s h i p T r a n s a c t i o n
R e l a t i o n s h i p
Shiseido invests 65%
An employee of Shiseido Co., Ltd. is appointed as President of Director of the JV company Shiseido Co., Ltd. sells Shiseido Professional
products to the JV company

The Entrance of Beauty Salon "PIETER LIM" in MEDAN

The Entrance of Beauty Salon "LIBERTY" in Jakarta

Media contact;
T. Endo (Mr.) of Shisedo Public Relations Department tatsuyoshi.endo@to.shiseido.co.jp
+81-3-03-6218-5200

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