(Translation)
Dear Sirs and Madams,
September 5, 2014
Name of Company: Shiseido Company, Limited
Name of Representative: Masahiko Uotani President & CEO (Representative Director)
(Code No. 4911; The First Section of the Tokyo Stock Exchange) Contact: Yukihiro Saito
General Manager of Public
Relations Department
(Tel: +81 3 3572 5111)

Shiseido Co., Ltd. to Make Administrative Changes and Transfer Personnel

Effective October 1, 2014, Shiseido Co., Ltd. will implement certain administrative changes and transfer designated personnel as follows.

1. Administrative Changes

(1) The Luxury Marketing Group and Consumer Marketing Group within the Strategic Marketing Department, Domestic Cosmetics Business Division will be reorganized into the Prestige Marketing Department, Cosmetics Marketing Department and Personal Care Marketing Department. A brand manager will be assigned to each department to be responsible for brand sales and profit and loss.

2. Personnel Changes Among Executives

(1) Shiseido Co., Ltd.

Name

Former Title

New Title

Takeshi Yoshida

Executive Vice President, Shiseido

Americas Corporation

General Manager of Internal Audit

Department

Isao Tomita

General Manager of Legal Group,

General Affairs Department

General Manager of General Affairs

Department

Satoshi Oomae

General Manager of China Business Planning Department, China Business Division

General Manager of China Business Planning Department and General Manager of Business Administration

Department, China Business Division

Nobuhiro Hirasawa

Group Leader, The Americas Group, International Business Planning Department, International Business

Division

General Manager of International Business Planning Department, International Business Division

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Name

Former Title

New Title

Atsuko Nishimura

General Manager of Luxury Marketing Group, Strategic Marketing Department, Domestic Cosmetics

Business Division

Marketing Director of Prestige Marketing Department, Domestic Cosmetics Business Division

Chiaki Nagayama

General Manager of Consumer Marketing Group, Strategic Marketing Department, Domestic Cosmetics

Business Division

Marketing Director of Cosmetics Marketing Department, Domestic Cosmetics Business Division

Minoru Yamada

Marketing Director,

Aprica Children's Products Inc.

Marketing Director of Personal Care

Marketing Department, Domestic

Cosmetics Business Division

Sumiko Masui

Group Leader, Marketing Group I, Luxury Marketing Group, Strategic Marketing Department, Domestic

Cosmetics Business Division

Benefique Senior Brand Manager of Prestige Marketing Department, Domestic Cosmetics Business Division

Takashi Koshimoto

Group Leader, In-store Promotion Group II, Distribution Strategy Department, Domestic Cosmetics

Business Division

Revital Granas Brand Manager of Prestige Marketing Department, Domestic Cosmetics Business Division

Yuka Yokota

Group Leader, Skincare Group, Consumer Marketing Group, Strategic Marketing Department, Domestic

Cosmetics Business Division

Elixir Senior Brand Manager of Cosmetics Marketing Department, Domestic Cosmetics Business Division

Yukiko Ishikawa

Strategic Marketing Department, Domestic Cosmetics Business Division

"New Senior Brand" Brand Manager of

Cosmetics Marketing Department, Domestic Cosmetics Business Division

Seika Teranishi

Lipton Brand Manager, Marketing,

Unilever Japan K.K.

Aqua Label Senior Brand Manager of

Cosmetics Marketing Department, Domestic Cosmetics Business Division

Harunobu Horii

Group Leader, Makeup Group, Consumer Marketing Group, Strategic Marketing Department, Domestic

Cosmetics Business Division

Maquillage Senior Brand Manager of Cosmetics Marketing Department, Domestic Cosmetics Business Division

Yumiko Nakahara

Strategic Marketing Department, Domestic Cosmetics Business Division

Integrate Brand Manager of Cosmetics

Marketing Department, Domestic

Cosmetics Business Division

Kazunori Kume

Group Leader, Haircare, Men's and Bodycare Group, Consumer Marketing Group, Strategic Marketing Department, Domestic Cosmetics

Business Division

Tsubaki Senior Brand Manager and Senka Senior Brand Manager of Personal Care Marketing Department, Domestic Cosmetics Business Division

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(2) Subsidiaries and Affiliates

Name

Former Title

New Title

Kiyoshi Ueda

Group Leader, Finance Group, Administration Department, Kakegawa

Factory, Shiseido Co., Ltd.

President, Representative Director, Hanatsubaki Factory Co., Ltd.

Yoshinori Makino

Cosmetics Business Planning

Department, Domestic Cosmetics

Business Division

President, Representative Director, Pierre Fabre Japon Co., Ltd.

Yuji Hagiwara

General Manager of Technical

Department, Kamakura Factory, Shiseido Co., Ltd.

President, Representative Director, ETWAS Co., Ltd.

Yukio Inagaki

General Manager of Masstige

Division, Shiseido China Co., Ltd.

Vice Chairman & President, Taiwan

Shiseido Co., Ltd. and Vice Chairman, FLELIS International Inc.

The changes in directors for subsidiaries and affiliates are subject to approval at their respective
General Meeting of Shareholders and subsequently by the Board of Directors.
- End of News Release -

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