Shiseido : Clé de Peau Beauté Launches Coffret Synactif Specially Packaged to Evoke Images of Treasure box

Synactif: Beginning with purification, the exquisite harmony of selected items takes your skin to undiscovered heights and draws out the radiance of your presence. We collaborated with an urushi lacquering*1 artisan. Urushi is one of Japan's traditional crafts, and its authenticity helped us create a package worthy of the unparalleled beauty attained through Synactif. Inspired by a treasure box, the coffret is adorned by the peerless 'Rose Synactif,' the symbol of the line. Hand-painted on each magnificent petal is the luster of urushi. Traditional art meets paper in this unique technique, giving birth to the treasure coffret, where precious articles are stowed.

*1: The unique technique of applying urushi to paper was perfected by the craftsmanship of Nakayama Studio in Ishikawa Prefecture. Each rose petal is hand-painted with urushi to impart luster, then dried. This process is repeated seven times and is performed continuously from primer to finish.