Shiseido : Establishes a New Factory in Ohtawara City, Tochigi Prefecture

Shiseido Company, Limited (Shiseido) has decided to acquire a plot of land in Ohtawara City, Tochigi Prefecture with the intent of building a new production site, Shiseido Nasu Factory (tentative name; hereinafter Nasu factory). Shiseido is planning to begin construction of the new factory in the fiscal year 2018 and start its operation in the fiscal year 2019. The new factory will mainly manufacture skincare products.

In addition to that, Shiseido will boost the production capabilities of its new Shiseido Osaka Factory (Ibaraki City, Osaka Prefecture), which is now in the preparation phase of construction and will manufacture skincare products targeting the Japanese and global markets, to 2.1 times higher than the initial plan. The company is also promoting cooperation with suppliers to ensure a stable supply of necessary raw and packaging materials. Through these initiatives, Shiseido aims to establish a stable and sustainable production system in the mid- to long-term.

Meanwhile, in order to quickly respond to expanding demand in Japan and overseas, Shiseido will take measures to enhance production capabilities of the three existing factories in Japan, such as improving their production infrastructure and increasing the number of staff, while also making an effective use of outsourced production, efficient manufacturing of flagship products, and other initiatives.