(Translation)

June 5, 2018

Dear Sirs and Madams,

Name of Company: Shiseido Company, LimitedName of Representative:

Masahiko Uotani

President and CEO (Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)Contact:

Harumoto Kitagawa

Department Director Investor Relations Department

(Tel: +81 3 3572 5111)

Notice of Administrative Changes,

Change in the Responsibilities of Corporate Officers, and Personnel Transfers

Shiseido Company, Limited hereby announces that it will implement partial organizational reforms, change in the responsibilities of Corporate Officers, and personnel transfers as detailed below, effective July 1, 2018.

1. Partial organizational reforms Nasu Factory Project Group in the Production Technology Department will be reinforced and transformed into the Nasu Factory Establishment Department in order to advance the Nasu factory launch project.

Engineering & Facility Management Group in the Manufacturing Department will be reinforced and transformed into the Engineering Department, newly established within the Kuki factory, in a bid to enhance supply capacity and ensure stable operations at the factory through mass production technology development and improvement of management and maintenance of production facilities.

2. Change in the responsibilities of Corporate Officers

Name

New Title

Current Title

Mitsuru Kameyama

Corporate Officer

Chief Global Information Technology Officer

Corporate Officer

Chief Global Information Technology Officer,

Department Director,

ICT Strategy & Platform Department

Masaya Hosaka

Corporate Officer

Assisting Chief Supply Network Officer Special Mission Projects

Frontier Science Business

Corporate Officer

Chief Supply Network Officer Supply Network Strategy, Production Technology, Supply & Purchasing, Global Business Support, Japan Business Support, Factories, Frontier Science Business

* "Supply Network Strategy, Production Technology, Supply & Purchasing, Global Business Support,

Japan Business Support, Factories," which were the areas of shared responsibility by Corporate

Officer Masaya Hosaka and Corporate Executive Officer, Chief Finance Officer Norio Tadakawa, will be handled by Tadakawa only effective July 1, 2018. Tadakawa will also act as Chief Supply Network Officer.

3. Personnel transfers

Name

New Position

Current Position

Masanobu Todome

Senior Vice President & Chief Strategy Officer

Newly hired

Hiroyuki Kowase

Deputy Chief Global Information Technology Officer,

Department Director,

ICT Strategy & Platform Department

Newly hired

Terufumi Yorita

Global General Counsel Department Director,

Legal & Governance Department Department Director,

Risk Management Department

Global General Counsel Department Director,

Legal & Governance Department

- End of News Release -

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Shiseido Co. Ltd. published this content on 05 June 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 05 June 2018 04:12:03 UTC