Shiseido Group will renew the products of AUPRES, the China-exclusive brand sold mainly through department stores, and start sales of the renewed items from March 2017. This will be the second renewal for the brand since its launch in 1994. This time, to realize the 'natural beauty' with the brand concept of 'Natural Beauty, Starts from Here', the brand has developed new items through its unique theory: 'Golden Circulation Theory'. Meanwhile, the AUPRES stores were equipped with new sales-counters and new beauty devices in this March, and since then the brand has welcomed many consumers to experience the 'beauty of healthy skin' with quick skin check at the stores. Going forward, the brand commits to anticipate consumers' needs through its new sales counters, counselling services and new products.

The AUPRES brand is exclusively developed and sold for the Chinese market by Shiseido Liyuan Cosmetics Co., Ltd., the Chinese subsidiary of Shiseido Company, Limited. Meaning 'nearby' or 'next to you' in French, AUPRES has remained close to Chinese women living beautiful and active lives for over 20 years. As of October 2016, the AUPRES products are available at 1123 department stores and eight boutique stores in China as well as via five e-commerce sites.

Shiseido Co. Ltd. published this content on 22 December 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 22 December 2016 06:13:08 UTC.

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