＜Hair and makeup: understatement, not omission＞

This season's theme is to minimize the impression of any elaborateness in hair and makeup, and aim for an understated, seemingly effortless look. The trick is to cut down on certain items so their use won't be obvious. For example, even though mascara is applied, eyelashes are not curled; the eyeliner is used but only at the outer corners. Reducing certain elements helps create a light and relaxed style that is in vogue. However, understatement is not the same as omission. The point is to do everything properly, consciously creating an impression of little if no effort.

Beauty Trend project team Leader
Shiseido Top Hair ＆ Makeup Artist
Setsuko Suzuki

＜Eye makeup techniques for subdued pink＞

If you want to go for the trendy pink shadows, pick greyish pink that matches almost any complexion. Use a bigger eye shadow brush than usual and spread the shadow gently all over the upper lid. Apply brown eyeliner to the outer one-third of the lid for moderately emphasized almond-shaped eyes and a refreshing look. If you apply mascara, skip the eyelash curler; putting it on eyelashes as they are creates a look in trend with the season.

Beauty Trend project team
Shiseido Hair ＆ Makeup Artist
Miki Ishida

＜Hairstyling techniques for soft nuances＞

To give long hair trendy natural nuances, use a hair iron, divide the hair in small strands and curl them from the center downwards. Once you get soft waves all over, apply an oil-based styling aid to add just a bit of luster. The look is natural yet with a hint that the hair has been tended to.

Beauty Trend project team
Shiseido Hair ＆ Makeup Artist
Jun Nakamura

Shiseido Co. Ltd. published this content on 30 June 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 30 June 2017 09:56:03 UTC.

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