Shiseido : to Terminate Global Distribution Agreements with Burberry
April 03, 2017 at 11:06 pm EDT
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Shiseido Company, Limited (Shiseido) has decided to terminate distribution agreements (including in Japan) with Burberry (headquartered in London, UK). The agreements were signed through Shiseido's subsidiary; the EMEA regional headquarters (Paris, France) and saw Shiseido distribute Burberry beauty products including fragrance.
This termination decision is in line with Shiseido's mid- to long-term management strategy, 'VISION 2020', which promotes restructuring of its brand portfolio through implementation of selection and concentration policies to improve business productivity and profitability.
Going forward, Shiseido Group will place emphasis on nurturing the existing fragrance brands including Dolce&Gabbana and narciso rodriguez. Furthermore, Shiseido as a company with comprehensive operation, from manufacturing to marketing, will utilize its corporate capabilities and aim at such business models as long-term licensing or brand acquisition in order to further expand the fragrance business.
Shiseido Co. Ltd. published this content on 04 April 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 April 2017 03:06:05 UTC.
Original documenthttp://www.shiseidogroup.com/news/detail.html?n=00000000002161
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Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).