JP Morgan China Summit
Siemens in China Lothar Herrmann, President and CEO Siemens ChinaBeijing, June 4, 2015
Confidential / © Siemens AG 2015. All Rights Reserved.
Notes and forward-looking statementsThis document contains statements related to our future business and financial performance and future events or developments involving Siemens that may constitute forward-looking statements. These statements may be identified by words such as "expect," "look forward to," "anticip ate" "intend," "plan," "believe," "seek," "estimate," "will," "project" or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to shareholders and in press releases. In addition, our representatives may from time to time make oral forward -looking statements. Such statements are based on the current expectations and certain assumptions of Siemens' management, of which many are beyond Siemens' contr ol. These are subject to a number of risks, uncertainties and factors, including, but not limited to those described in disclosures, in particular in th e chapter Risks in the Annual Report. Should one or more of these risks or uncertainties materialize, or should underlying expectations not occur or assumptions pr ove incorrect, actual results, performance or achievements of Siemens may (negatively or positively) vary materially from those described explicitly or impl icitly in the relevant forward-looking statement. Siemens neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.
This document includes - in IFRS not clearly defined - supplemental financial measures that are or may be non-GAAP financial measures. These supplemental financial measures should not be viewed in isolation or as alternatives to measures of Siemens' net assets and financial posi tions or results of operations as presented in accordance with IFRS in its Consolidated Financial Statements. Other companies that report or describe similarly titled financial measures may calculate them differently.
Due to rounding, numbers presented throughout this and other documents may not add up precisely to the totals provided and pe rcentages may not precisely reflect the absolute figures.
Page 2 Confidential © Siemens AG 2015. All rights reserved
Siemens has established a strong footprint in ChinaSiemens China Key Facts
• Sales of €6.6bn in FY14 (+14%)1)
• 76 Joint Ventures & wholly owned enterprises
• ~33,300 employees in total, including
• 11,200 employees in 44 factories1) • 4,500 sales staff in >60 sales offices• >4,500 R&D experts & engineers
China HQ, Beijing
Learning Campus China as a pillar of Siemens global learning
North Asia HQ for energy services
Every 2nd computed tomography
scanner (CT) sold
globally comes
• 20 R&D hubs
• Balanced business mix
BT WP PG PD
MO
EM HC DF
from Shanghai
Global HQ in Nanjing for industry automation products
• China is the 2nd largest Siemens overseas market
• Orders: tough comps H1 FY15 vs.
prior year. Pick up in H2 FY 15 expected
Digital factory Chengdu
in emerging markets
Every 3rd magnetic resonance tomography scanner (MR) sold globally comes from Shenzhen
1) vs. FY13, portfolio & FX comparable 2) Majority-owned factories, excl. 50:50 / minority-owned
Production
Sales branch office
R&D
Page 3 Confidential © Siemens AG 2015. All rights reserved
Chinese economy faces "formidable challenges"; government to accelerate structural reformsReason for econo- mic slowdown
Overcapacity More focused infra. investmentStructural changes in
GDP composition
Government focus:
manage "the new normal"
Structural change of growth model Premier Li Keqiang:Difficulties ahead
Siemens relevant investment focus
Intelligent manufacturing Clean energy Export markets under pressure Slowing-down real estate investment China debt andGDP
2010
2014
may be more formidable than last years
2015 GDP growth target reduced
to ~7%
Adapt to "New
Normal" of
Maintain economic stability Foster social Urbanization & infrastructure Affordable Healthcare Going global ofGrowth 10.5%
7.4%
growth (weakest in
harmony "grey" lendingAgriculture Service
Industry
25 years)
CN companies
Source: Siemens China, IHS Global Insight, National Bureau of Statistics
Page 4 Confidential © Siemens AG 2015. All rights reserved
Intelligent manufacturing
Leading portfolio and a strong local footprint to capitalize on "intelligent manufacturing" trendIntelligent Manufacturing is a focus topic in China
• Intelligent manufacturing equipment highlighted as Strategic Emerging
Industry in 12th FYP
• MIIT 1) launched "Intelligent manufacturing" pilot projectLeverage global portfolio for China market
• Digital Enterprise Software Suite:
PLM (Teamcenter / NX), MES (Simatic IT), TIA (Simatic, Sinumerik)
• Project examples for intelligent manufacturing
JIER Machine-Tool Group CITIC Dicastal Chery Automotive
Local setup and SMART development Invest in sales
MIIT Action Plan for "Intelligent manufacturing pilot project" March 9, 2015
• Leading by example:
Electronic Works Chengdu• Continuously leverage SMART products
SINUMERIK
• Enhance regional
coverage/ new office
SMART
Simatic PM207
IPC 3000 SMART
808D
LINE V2
1) Ministry of Industry and Information Technology
Page 5 Confidential © Siemens AG 2015. All rights reserved
Intelligent manufacturing
We leverage expertise and customer relationship to drive our digital business opportunitiesA Software / vertical
IT solution
B Data-driven services & business analytics
Smart Sensor
Monitoring Bus
Smart Sensor
Cloud
Agent
Controller
Project with key automotive production supplier
Move into local applications
C Digitally enhanced electrification & Automation portfolio
Smart
sensors
Connectivity
& ind. com.
Self-learning
Strong growth in Sensors & Communication business since 2010
Traffic Management System project
ITS: Intelligent Traffic Systems; BEMS: Building Energy Management System
Page 6 Confidential © Siemens AG 2015. All rights reserved
Clean Energy
We are compensating headwind from the market with increased localization and flexibilityChina Power markets in
the "new normal"
• Wind market with growth momentum in off-shore
• Delays in O&G projects
• GT market still slow
• De-central power market develops, but slow
• Declining power demand
growth
YoY Growth (in%)
Siemens response
• Built closer cooperation with key customers, e.g. via MoUs
• Continue localization to enhance competitiveness
• Leverage Rolls-Royce portfolio for de-central power, compressor & pipeline
• Increase flexibility of local business and partnership
• Ramping up local competency on engineering and service
Key wins since H2 FY 14
20 15%
10
6%
12%
6% 7% 4%
0 | Ulanhot ASU | Continuous wind | Three Gorges | HPI gas turbine | |
04 09 10 11 12 13 | 14 Year | project | power projects from Longyuan | Xiangshui wind power project | service contract |
Power demand Growth YoY (in %)1)
1) China Statistics Bureau
Page 7 Confidential © Siemens AG 2015. All rights reserved
Urbanization & Infrastructure
Local products, innovation and customer proximity to benefit on China's urbanization opportunitiesChina infrastructure
markets in "new normal"
• Air pollution & increasing Environment protection as market driver
• Power T&D: lower growth
Siemens response
• Strengthened joint go-to-market and City 100 Roadshow
• Continuous enhancement of local portfolio
rates; attractive size• Rolling stock: peak in FY14
HP SMART DS LP 5SN family SMART butterfly valve & actuator
M3 Humidity & Temp. Sensor
& further solid investment
• Real Estate Investment growth is slowing down
YoY Growth
• Built Center of Competence in BSCE 2), with >100 R&D experts
• Realize opportunities from environment protection / air-pollution
• Local solutions for e-Car drivetrain and e-bus
• Drive urban transportation potential (signaling, propulsion)
• Wuhan Innovation Center for intelligent traffic management
40%
20%
0%
Full Year
04/15
YTD
• Strengthen engineering, project mgmt & operational excellence
Key wins since H2 FY 14
10 11 12 13 14 15
Years
Real Estate Development
Investment Growth YoY (in %) 1)
Ningdong HVDC SGCC central bidding Signaling projects
Rolling Stock projects
1) China Statistics Bureau 2) Beijing Siemens Cerberus Electronics Ltd
Page 8 Confidential © Siemens AG 2015. All rights reserved
Affordable Healthcare
We are leveraging the full value-chain in China to turn market challenges into competitivenessMarket dynamics
Market shift toward entry- level / county-level healthcare continues
Clinical Products and
Diagnostics market with
Siemens response
Leverage strong value chain in SSME & SSMR
Local product development & innovation for global market:
constant growth, albeit at lower levels than beforeArtis one SOMATOM
Scope
MAGNETOM
Essenza 800 +
Multix Select DR,
Multix Fusion
Overall: price erosion
Anti-corruption measures by government lead to delay in customer investment decisions
Further develop tailored local portfolio
Invest in Go-2-Market
Move sales closer to the customer:
>175 cities with sales residence -
shift towards non-provincial capital cities
Optimize business partner management & established dedicated channel setup for CP
Tight cost control
Add. cities with Siemens HC sales since Nov. 2014
Page 9 Confidential © Siemens AG 2015. All rights reserved
Going global of CN companies
Support the international expansion of our Chinese customers with our global footprintKey Actions
Dedicated Key
Account Mgt.
Continuous ramp-up of local competences
Focused China
EPC approach
Signed MoU with
key EPCs
China Power EPC Forum, Beijing, March 18 2015
Selected Key Wins FY14
Sinomach: Gas turbines VenezuelaPower China IGCC1) project Saudi Arabia
CSR:Rapid Metro Gurgaon projects India
+100% p.a.
FY 2012 FY 2014
Growth of order intake from China key accounts
Selected Key Wins FY15
Power China: Steam Turbines Philippines State Grid: HVDC Brazil SNPTC2):Steam Turbines
Brazil
CMC3):Gas Turbines
Bangladesh
1) Integrated Gasification Combined Cycle 2) State Nuclear Power Technology Corporation
3) China National Machinery Import & Export Corporation
Page 10 Confidential © Siemens AG 2015. All rights reserved
Siemens relevant investment focus
of China Key actions to drive profitable growth
Intelligent
manufacturing
Leveraging our leading portfolio and a strong local
footprint to capitalize on "intelligent manufacturing" trendClean
energy
Compensating headwind from the market with increased localization and flexibility in power
Urbanization &
infrastructure
Participating in China infrastructure investments via
local products, innovation and customer proximityAffordable
Healthcare
Leveraging the full value-chain in China to turn market challenges into competitiveness in healthcare
International
expansion
Support the international expansion of our
Chinese customers with our global footprintPage 11 Confidential © Siemens AG 2015. All rights reserved
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