The annual rating by international agency Interbrand assessed ten internal and external factors, including the financial strength (economic profit) of a company. On this criterion, Sika outperformed other leading Swiss brands and laid the foundation for increasing its brand value. Sales in 2014 reached record levels in all regions and all relevant growth targets were exceeded with sales of CHF 5,571.3 million, an EBIT of CHF 633.2 million and a net profit of CHF 441.2 million.
Another driver of the brand value gain were Sika's comprehensive communication activities to shape the company's reputation and increase brand awareness, such as a worldwide advertising campaign based on the attributes of performance and trust. Furthermore, in 2014 Sika engaged with key stakeholders in a transparent and holistic way by offering comprehensive information about the company's strength and major achievements through events, media initiatives and a renewed web presence.
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