For Immediate Release

SingPost continues journey to enable e-commerce businesses via its fulfilment services and quality focus Singapore, 28 February 2014 - In line with its vision to become the regional leader in e- commerce logistics and trusted communications, SingPost is focusing its efforts and resources on driving service quality in Singapore and enabling the growth of e-commerce in Singapore and the region.

As another step to becoming an e-commerce enabler, SingPost is collaborating with Reebonz which will take over the Clout Shoppe website while SingPost will focus on providing e-fulfilment and logistics solutions to this growing luxury e-commerce business in Singapore and the region.
Said Dr Wolfgang Baier, Group CEO of SingPost: "As the trusted national postal provider, we are committed to provide our customers in Singapore with quality service that continues to be relevant to them. We are intensifying our efforts to meet our customers' current and evolving needs and are investing more than S$100 million to upgrade postal infrastructure, introduce new delivery channels, modernise touch-points and improve operations. At the same time, we will contribute to the growth of the e-commerce eco- system in Singapore and the region by leveraging our strength in delivery and end-to-end logistics solutions via our role as an e-commerce enabler."
Added Dr Baier: "Working with Singapore's market leader in online luxury goods, Reebonz, allows us to focus on helping businesses grow online both in Singapore and in the region, tapping on our full suite of e-commerce logistics solutions covering the four key areas of transportation, warehousing, delivery and returns and web solutions. More than

300 customers have come on board including global names such as adidas, Canon, Philips and Toshiba via our monobrand sites like shop.adidas.com.sg. We will continue to offer 'concierge' services through vPOST as well as our Omigo.commarketplace."

Mr Samuel Lim, CEO of Reebonz said: "As the market leader in the e-commerce space in Asia, we are happy to expand our online offerings by adding another established channel with CloutShoppe.com. We look forward to strengthening our market leadership with strategic consolidation opportunities. We also look forward to working with SingPost who will not only continue to support Clout Shoppe but also explore areas of strategic partnerships in areas of e-fulfilment and logistics with SingPost."
- End -

Page 1 of 2


About Singapore Post Limited

(Reg. No. 199201623M)

Singapore Post Limited (SingPost) is the national postal service provider in Singapore offering trusted communications through domestic and international postal services as well as end-to-end integrated mail solutions covering secure data printing, letter-shopping, delivery and mailroom management, among others. As the trusted communications service provider for more than 150 years, SingPost today goes beyond physical postal communications to offer secure digital communications solutions as part of integrated solutions to its customers.

With its competencies in mail, logistics and e-commerce, SingPost is able to offer integrated e- commerce logistics solutions tailored to customers' needs. Having one of the largest multi- channel distribution networks in Singapore, regional operations in 12 countries and access to a global postal network of more than 220 countries/territories, SingPost is also well-positioned to provide end-to-end e-commerce logistics solutions such as warehousing, pick and pack, delivery and returns management for B2B, B2C and B2B4C customers in Singapore and the region.

SingPost won the World Mail Award for People Management in June 2013 and was ranked the top postal agency in an Accenture report in March 2013. SingPost also gained international acclaim when it was bestowed the Service Provider of the Year 2012 award by Postal Technology International.

SingPost was listed on the Main Board of the Singapore Exchange in 2003. To learn more about

SingPost, please visit www.singpost.com.

~~~~~~~~~~

For general information on SingPost, visit www.singpost.com

Page 2 of 2

distributed by