Singapore, 18 October 2012 - My Paper, the
bilingual freesheet published by Singapore Press Holdings
(SPH), will get a refreshed look and feel from 1 November
2012, with improvements in design and content.
Today, more than 300 advertisers and marketers
were invited to an exclusive preview of the new My Paper at
a trade launch at The Exchange, located in Asia Square
The revamped My Paper will feature a more sophisticated
look with vibrant and bolder colours to increase its visual
appeal to readers.
Besides improvements in design, My Paper's content will
also be updated to make it more relevant to its readers. It
will have a good mix of the most important local, foreign
and business news, with in-depth treatment of hot-button
issues. There will be more opinion pieces and
For its business section, there will be greater focus on
personal finance, an area of high relevance to readers.
There will also be a new "My Executive" section
which will carry lifestyle news and features of interest to
young working adults.
The Chinese section of My Paper will be enhanced with more
extensive and authoritative coverage of Asian entertainment
and lifestyle news.
My Paper will focus on various topics throughout the week.
On Mondays, there will be a new spotlight on parenting,
with news, opinion pieces as well as useful guides for
Tuesdays will focus on self-improvement and career
development while Wednesdays will feature popular travel
destinations and useful tips.
The popular entertainment section will continue in My Paper
every day, with a special highlight on the hottest
blockbuster movies on Thursdays. Fridays will feature
lifestyle and other shopping related news.
Each day, there will also be news on the latest technology
and gadgets. The new sports pages will feature popular
recreational activities such as cycling and diving.
Mr Felix Soh, Consulting Editor of My Paper, said: "My
Paper has always scored firsts in Singapore's
journalism history. It was Singapore's first free
Chinese language newspaper when it was launched in 2006. It
then evolved in 2008 into the country's first free
bilingual newspaper, with an award-winning revamp in 2009.
Through the years, it has gained popularity with a loyal
group of readers who look forward everyday to the paper's
unique take on local issues and its lifestyle and
entertainment news and features."
He added: "With the revamped My Paper, our readers will
find an even greater focus on issues and topics of
relevance to them, brought to them in a way that makes it
easy for them to read in their busy working lives. To these
readers, the new My Paper has become a must-read
Ms Elsie Chua, Executive Vice-President, Display
Advertisements, Marketing Division, said: "My Paper
offers the unique proposition of being the only free
bilingual newspaper in Singapore. Designed for the busy
working adult, the revamp offers a more vibrant and
relevant connect for them. With an increasing population
size that includes new immigrants who are literate in both
English and Chinese, we are confident that this young and
upwardly mobile group of consumers will relate well to this
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For media enquiries, please contact:
Product Branding & Promotions
Singapore Press Holdings
DID: 6319 1274
HP: 9658 2567
Corporate Communications Division
Singapore Press Holdings
DID: 6319 2261
HP: 9798 6097
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press
Holdings Ltd (SPH) is Southeast Asia's leading media
organisation, engaging minds and enriching lives across
multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four
languages. On an average day, 2.92 million individuals or
74 per cent of people above 15 years old, read one of
SPH's news publications. SPH also publishes and
produces more than 100 magazine titles in Singapore and the
region, covering a broad range of interests from lifestyle
to information technology. SPH's subsidiaries, Straits
Times Press and Focus Publishing, produce quality books and
periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy
over 330 million page views with 18 million unique visitors
every month. Apart from SPH AsiaOne portal, SPH's
online and new media initiatives include an online
marketplace for products, services and employment, ST701;
Stomp, omy.sg, and The Straits
Times RazorTV. SPH also launched The Straits Times' iPad
and enhanced iPhone applications, an Android smartphone
application and The Business Times Weekend's iPad
application. SPH's Chinese flagship newspaper Lianhe
Zaobao has also launched its digital platforms which
include a web application, as well as online and PDF
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte
Ltd, which operates free-to-air channels 5, 8 and U, and a
40 per cent stake in MediaCorp Press Limited, which
publishes the free newspaper, Today. In the radio business,
SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd,
which operates entertainment stations UFM 100.3 in
Mandarin, as well as Kiss92 and HOT FM91.3 in English.
Events and Out-of-Home Advertising
SPH's events subsidiary Sphere Exhibits organises
innovative consumer and trade events and exhibitions. In
addition, SPH has ventured into out-of-home (OOH)
advertising through its wholly-owned subsidiary, SPH
MediaBoxOffice Pte Ltd, Singapore's leading Digital
Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office
complex in the heart of Orchard Road, Singapore's main
shopping belt. Its latest retail development, The Clementi
Mall, started business operations in 2011. SPH's
wholly-owned subsidiary, Times Development Pte Ltd, has
also developed a 43-storey upmarket residential
condominium, Sky@eleven, at Thomson Road.