Three other campaigns were also highly commended,
including SPH Ink Awards 2011 for Best Integrated
Singapore, 10 May 2012 - Singapore Press Holdings (SPH) won
a total of four honours at the Pacific Area Newspaper
Publishers' Association (PANPA) Awards today.
SPH was named winner in the Best Single Print Campaign
(circulation more than 90,000)category, with two other
campaigns receiving "highly commended" citations.
In addition, the SPH Ink Awards 2011 campaign was also
highly commended in the Best Integrated Campaign
All four campaigns were designed by the Creative Services
department of SPH's Marketing Division, which is led by
Executive Creative Director Linda Leong.
A campaign for recruiting new Management Associates for
SPH won the Best Single Print Campaign (circulation more
The campaign featured different pairs of shoes depicting
how candidates should have the right fit with the company,
and how they could fast-track their career development.
In the same category, two other campaigns were highly
commended. The first was "Window", a branding
campaign for The Business Times showing how it offers
readers insights and analyses that will help them gain new
perspectives and see windows of opportunities. The other
campaign was for Si Chuan Dou Hua Restaurant. The ad, which
was published in SPH's Chinese luxury newsgazine ZbBz,
used tea and other ingredients found in the
restaurant's dishes in the creatives.
In other results, the campaign for SPH Ink Awards 2011 was
highly commended in the Best Integrated Campaign for a
Client (one or more platforms)category.
On her team's wins, Ms Leong said: "Our win at
the PANPA Ad Awards again this year is truly encouraging.
It shows our commitment in producing effective and creative
ad campaigns for both our external and in-house
advertisers. I would like to take this opportunity to
thank all advertisers for their trust and support, and last
but not least, my creative team for their passion and
This year's Awards received a record number of 320
entries. Entries were received from Singapore, Fiji, Hong
Kong, as well as the New Zealand and Australian
The Awards also recognised Executive Excellence in the
newspaper publishing industry by giving out accolades such
as Advertising Director/Manager of the Year, Display Sales
Executive of the Year, Classified Sales Executive of the
Year and Creative Services Professional of the Year.
The PANPA Ad Awards wins came just a day after omy.sg, the
leading bilingual news and entertainment news portal of
SPH, became the only Singapore winner at the INMA Awards
2012, the prestigious international news media marketing
awards. It won third place in the Marketing Solutions for
Advertising Clients (circulation over 300,000) category for
its social media initiative, omy Blog Club
Summary of honours won by Singapore Press Holdings
A) PRINT CATEGORIES
BEST PRINT CAMPAIGN (90,000+)
SPH Creative Services, Marketing Division - "Human
SPH Creative Services, Marketing Division for The Business
Times - "Window"
SPH Creative Services, Marketing Division - "Si Chuan
Dou Hua Restaurant"
B) CROSS-PLATFORM CATEGORIES
BEST INTEGRATED CAMPAIGN FOR A CLIENT (ONE OR MORE
PLATFORMS) - OPEN
SPH Creative Services, Marketing Division - "SPH Ink Awards
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Singapore Press Holdings Limited
DID: 6319 2261
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press
Holdings Ltd (SPH) is Southeast Asia's leading media
organisation, engaging minds and enriching lives across
multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four
languages. On an average day, 2.92 million individuals or
74 per cent of people above 15 years old, read one of
SPH's news publications. SPH also publishes and
produces more than 100 magazine titles in Singapore and the
region, covering a broad range of interests from lifestyle
to information technology. SPH's subsidiaries, Straits
Times Press and Focus Publishing, produce quality books and
periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy
over 330 million page views with 18 million unique visitors
every month. Apart from SPH AsiaOne portal, SPH's
online and new media initiatives include an online
marketplace for products, services and employment, ST701;
Stomp, omy.sg, and The Straits Times RazorTV. SPH also
launched The Straits Times' iPad and enhanced iPhone
applications, an Android smartphone application and The
Business Times Weekend's iPad application. SPH's
Chinese flagship newspaper Lianhe Zaobao has also launched
its digital platforms which include a web application, as
well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte
Ltd, which operates free-to-air channels 5, 8 and U, and a
40 per cent stake in MediaCorp Press Limited, which
publishes the free newspaper, Today. In the radio business,
SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd,
which operates entertainment stations Radio 100.3 in
Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH's events subsidiary Sphere Exhibits organises
innovative consumer and trade events and exhibitions. In
addition, SPH has ventured into out-of-home (OOH)
advertising through its wholly-owned subsidiary, SPH
MediaBoxOffice Pte Ltd, Singapore's leading Digital
Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office
complex in the heart of Orchard Road, Singapore's main
shopping belt. Its latest retail development, The Clementi
Mall, started business operations in 2011. SPH's
wholly-owned subsidiary, Times Development Pte Ltd, has
also developed a 43-storey upmarket residential
condominium, Sky@eleven, at Thomson Road.