Singapore Press : Beerfest Asia 2018 X Edition celebrates 10th anniversary with 10 Birthday Beer

Singapore, 19 April 2018 - Beerfest Asia celebrates its 10^th anniversary with great beer and entertainment from 30 August to 2 September as an appreciation to beer enthusiasts from local and overseas at the best version ever - Beerfest Asia 2018 X Edition.

Organised by Sphere Exhibits Pte Ltd, beer lovers and visitors can look forward to a four-day jamboree of many new features on beers and programme. Beerfest Asia 2018 will be held at The Meadow at Gardens by the Bay, which is a brand new and largest venue ever. Featuring five tents of music and booze in an area of 22,00sqm, the venue is easily accessible from Bayfront MRT station and ample parking space at Meadow carpark.

To celebrate this special year, the organiser will be working with 10 breweries around the world to create 10 very own limited edition Beerfest Asia Birthday Beers which can only be found at Beerfest Asia 2018.

In addition, there will be over 600 beers - the widest range of local and international beers, new launches and all-time award winners - the best showcase not only for the consumers but also for the regional trade.

Whilst being the beer hub, be entertained with rock solid line-up of 'live' music performances and DJ acts in the 5 tents.

Visitors will be able to enjoy a variety of food selections, ranging from German bar food, American burger and grills to local delights and sweet treats from your favourite restaurants and cafes.

Beerfest Asia will transform into a family carnival on Sunday with inflatables and games stalls, suitable for children and pets. Join in the Beer Run of 3km fun run (non-competitive) around the Gardens, with booze stops at every km. The Run Kit includes entry to the festival, a welcome Beer, Beer Run t-shirt and beers along the route.

The other programme highlights include the Asia Beer Awards. Featuring 13 categories, the awards are assessed by a panel of 24 judges comprising of BJCP certified judges, brewers and affluence media people. Learn more about beer at the free beer workshops conducted by brewers and beer brand ambassadors with hands-on demo. Look out for the humorous and entertaining acts by live stand-up comedians.

Tickets from $20* are inclusive of a Welcome Beer from a list of Birthday Beers and regular beers, redeemable on festival grounds. VIP packages and group deals are available too.

Sale of tickets for Beerfest Asia 2018 will start on 19 April 2018. Refer to Annexe A for event and ticketing details. More information can be found on www.beerfestasia.com or www.facebook.com/beerfestasia.

The official airline is Scoot and the official Hotel is Hotel G.

Instagram: @beerfestasia

Hashtag: #BFA #BFAXedition #BeerfestAsia

Photos available for download here: https://drive.google.com/open?id=1y9wlC1xhD9tyORht6vxhfgCNVnl1CKWL

Attached: Annex A: Event & Ticketing Details

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Cherie Lee (Ms)
Assistant Marketing Manager
Sphere Exhibits Pte Ltd
DID: (65) 6319 4034
Email: cheriel@sph.com.sg

Vanni Cheong (Ms)

Assistant Manager
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: (65) 6319 1553
Email: cvanni@sph.com.sg

About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for 'SPH Events, Roadshows and Exhibitions', aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits' shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits' event are The IT Show, COMEX, Licence2Play, Asian Masters, Gusto Italiano, Gourmet Japan and SmartKids Asia.

Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.

It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg