Singapore Press : Upsized zaobao.sg is your Essential One-stop Chinese News and Infotainment Platform

Singapore, 8 September 2016- The Chinese Media Group (CMG) of Singapore Press Holdings has launched an 'upsized' Chinese news and infotainment website under the refreshed zaobao.sg brand.

Managed by CMG Digital (CMGD), the digital arm of CMG, the enhanced zaobao.sg will incorporate content and journalistic values of its three flagship papers - Lianhe Zaobao, Lianhe Wanbao, and Shin Min Daily News.

Apart from an upsized pool of content from the three Chinese publications, audiences can expect more exciting digital-exclusive video, animation and interactive content in the free sections of zaobao.sg. Subscribers can also access the e-papers of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News on the website and apps of zaobao.sg.

With the refreshed site, the brand colours of the three publications are represented in the new zaobao.sg logo. The new brand also carries a new tagline - '早晚全新', which means new content throughout the day.

'早晚全新' encompasses the key words from each of the three flagship papers' brand names (《联合早报》、《联合晚报》、《新明日报》). More importantly, it reflects the team's commitment to deliver updated news and engaging content throughout the day.

Ms Han Yong May, Digital Editor of Chinese Media Group and Associate Editor of Lianhe Zaobao, said: 'Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News have always brought credible, relevant and engaging news and infotainment content to Chinese readers. By incorporating content from the three publications, zaobao.sg will now encompass the best of Chinese media content in Singapore and provide our audiences with a one-stop station for their daily news, lifestyle, and entertainment needs.'

Ms Han said: 'We will continue to deliver the rich content and information of CMG products to our readers and audiences through various multimedia formats on zaobao.sg. Besides providing more content to existing readers of the three Chinese papers, we aim to attract more young bilingual and bicultural readers to the upsized zaobao.sg.'

zaobao.sg also incorporates the journalistic values and beliefs of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News, and seeks to continue to reach out to the community. As such, a new and ongoing corporate social responsibility initiative 'Gamsia365' led by CMG has been launched in August as a prelude to the 'upsized'zaobao.sg, which aims to encourage and embrace the spirit of showing appreciation to people who make one's day through small gestures. More information can be found on http://gamsia365.zaobao.sg.

All zaobao.sg content is accessible on desktop browsers or the zaobao.sg mobile app (available on both iOS and Android smartphones and tablets), as well as via responsive mobile web browsers.

Please see attached Chinese media release, visual of the new zaobao.sg logo and the refreshed zaobao.sg website.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:

Ms Loh Woon Yen
Deputy Digital Editor
Chinese Media Group
Singapore Press Holdings
Tel: 6319 1469Email: lohwy@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1028
Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Media The English/Malay/Tamil Media group (EMTM) comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and their respective student publications It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group (CMG) publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sg, omy.sg and SPH Razor.
On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.com, herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

PropertiesSPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH's wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified
SPH's online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and ExhibitionsSphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.

EducationSPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit www.sph.com.sg.