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Singapore Telecom : Singapore Telecommunications Unit Amobee Buys US Mobile Advertising Start Up Firm AdJitsu

05/08/2012 | 08:49pm US/Eastern

Singapore Telecommunications Ltd. (Z74.SG, SGAPY) unit Amobee has acquired a Silicon Valley-based mobile advertising start-up for an undisclosed amount, according to a statement from the subsidiary of Southeast Asia's biggest mobile phone operator by customers.

Amobee, a U.S.-based mobile advertising solutions provider that was acquired by SingTel earlier this year for US$321 million, has acquired AdJitsu, which specializes in three-dimensional advertisements on mobile devices.

AdJitsu was a unit of Cooliris, based in Palo Alto, Calif.

-By Gaurav Raghuvanshi, Dow Jones Newswires; +65 64154 154; gaurav.raghuvanshi@dowjones.com

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