Singapore 20 September 2012 - Singapore Telecommunications
Limited (SingTel) today announced that it has signed an
agreement to acquire 100 per cent of Pixable Inc. for
US$26.5 million. The company is known for its
smartphone app that prioritises photos on social networks
Pixable provides social web users with a personalised photo
experience, using next generation predictive analytics and
artificial intelligence to analyse users' interactions and
consumption habits to prioritise photos from close friends
and family. Users are presented with the most
interesting photos through feeds such as "Top of the Day"
and "New Profile Pics". This has led to Pixable
winning multiple awards and significant recognition.
More than 4 million users have installed Pixable's
"mobile photo inbox" service via the web, iOS devices and
Android devices. Due to its highly engaging user interface,
the Pixable service is seeing rapid growth in daily
Founded in 2009, Pixable has firmly established itself in
the market in a short time, with its talented and creative
team, market insights and expertise in building outstanding
algorithmic modeling in mobile, media and big data.
SingTel is pleased to welcome them into the SingTel Group.
The increasing penetration of smart devices and rise of
social networks have led to an explosive growth of web
photos, with the average person now having access to
hundreds of thousands of photos in their network. For
many, it is an ongoing struggle to keep up so they do not
miss the important photos and moments in the lives of their
family and friends.
Mr Allen Lew, CEO Group Digital L!fe, SingTel said: "One of
the goals of SingTel Group Digital L!fe team is to develop
next generation mobile services that make life easier for
our mobile customers.
"We have developed two significant points of view based on
customer insights. Firstly, people are increasingly
using photos to share experiences with their friends and
relatives. Secondly, our customers want assistance
from service providers to prioritise and organise the
multiple contacts and content that happen daily in their
"Pixable's expertise and customer engagement give us a
foundation to go beyond viewing photos to using photos as a
way to stimulate simple immersive communication. We
will be able to provide a distinctive value-added service
to all mobile customers, allowing them to discover and
store content, images and their communication history -
essentially what matters most from those that are really
important to them."
SingTel plans to introduce compelling and differentiated
digital services to its 462 million mobile customers in
Asia and Africa. In Singapore and Australia,
customers can already store and share photos safely using
SingTel's cloud services. With Pixable and other rich
technology platforms acquired through recent investments,
SingTel will be able to further enrich the content and
connections for customers in today's digital world.
Mr Inaki Berenguer, CEO of Pixable said: "Communications in
the 21st century go beyond text and voice, and more and
more, people are sharing mobile photos to communicate: what
I ate last night, which concert I went to, who was with me
at a party. The worlds of social and photo are converging
and that's why we developed our social photo discovery
solution. The size and global reach of the SingTel Group
will allow us to expand and bring our solution to more
people especially in emerging markets."
The transaction is subject to certain conditions precedent,
including the receipt of applicable third party contractual