New senior leadership deploys insights-driven strategy focused on larger, multi-year recurring revenue opportunities with Fortune 500 brands and tier-1 agencies

JERSEY CITY, N.J., Aug. 14, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), an insights driven consumer behavior platform, announced today its financial results for the second quarter and six months ended June 30, 2017.

Three Months Ended June 30, 2017 and Recent Business Highlights

  • Total revenues for the three months ended June 30, 2017 increased by $2.4 million, or 28%, to $10.8 million, compared to total revenues of $8.4 million in the corresponding period of 2016
  • Reported results include approximately $1.8 million in non-recurring expenses related to professional fees incurred for the investigation of former executives, the class action lawsuits and the contested solicitation process
  • On June 26, 2017, the Company appointed Thomas J. Pallack as Chief Executive Officer, Mark Del Priore as Chief Financial Officer and William Seagrave as Chief Operating Officer, proven leaders with a broad range of experiences that are uniquely suited for SITO to strategically transition the Company and accelerate the Company's growth and expansion plans
  • Under our new leadership, and subsequent to the three month period ended June 30, 2017, the Company has consummated multimillion dollar insights-driven transactions with large brands, initiated a preferred agency partnership for data and media solutions, and established a CMO advisory board to consist of globally known industry experts
  • On July 28, 2017, the Company completed a $6.0 million registered direct offering, the proceeds of which were used to, among other things, repay the entire principal amount outstanding, together with accrued and unpaid interest, under the Company's senior secured indebtedness

Tom Pallack, SITO's Chief Executive Officer commented, 'My clear mission as SITO's new CEO is to drive long-term growth and unlock sustainable value for all our stakeholders. Since the end of June, the new SITO leadership team has begun implementing new initiatives that leverage the full capabilities of our innovative technology platform with the goal of differentiating us within the industry. The key element of our new strategy is the leveraging of our unique end-to-end technology platform and the proprietary data and analytics it assembles to help brands drive more effective campaigns.'

'SITO's experienced leadership team has the track record, relationships and know-how to properly market this highly differentiated data-driven offering and we have begun repositioning our teams to focus on large, multi-million dollar transactions that are syndicated over multiple years with recurring revenues,' Pallack added. 'At the end of the second quarter, we began aggressively marketing SITO's mobile data capabilities to Fortune 500 Brands and leading agencies. In the first 45 days of this effort, we have closed multiple transactions that are substantially larger than any transaction in SITO's history. Transactions like these, featuring larger campaigns with more significant customers, better leverages our business model. Over time, we believe securing larger wins will help us expand margins and drive profitability.'

'Over the long-term, these larger, multi-year deals will provide us with a more stable foundation to accelerate growth and drive increased visibility into future revenues,' Pallack concluded. 'In the near term, as we advance our strategic transition efforts, we will be focused on securing new business. The announcement of new customers and larger deals will be the most effective way to track our progress until our backlog reaches a level that provides us enough insight to offer accurate guidance. Based on our bookings to date, we expect third quarter revenues to increase year-over-year and be sequentially higher than the second quarter, and our operating and net losses should narrow in the absence of $1.8 million in non-recurring costs related to activities that occurred and concluded in the second quarter.'

Second Quarter Financial Summary

Total revenues for the three months ended June 30, 2017 increased by $2.4 million, or 28%, to $10.8 million, compared to total revenues of $8.4 million in the corresponding period of 2016. This increase was driven primarily by the increase in media placement revenue as the Company continued to expand its direct sales force and increase our customer base.

Loss from operations for the three months ended June 30, 2017 was $2.8 million, which includes $1.8 million in non-recurring expenses in connection with professional fees incurred for the investigation of the Company's former executives, class action lawsuits and the contested solicitation process.

Net loss for the three months ended June 30, 2017 was $3.5 million, or ($0.17) per basic and diluted share, compared to net income of $0.7 million, or $0.04 per basic and diluted share, for the corresponding period of 2016. The decline in net income was primarily due to non-recurring professional fees and an increase in headcount.

Year to Date Financial Summary

Total revenues for the six months ended June 30, 2017 increased by $4.0 million, or 30%, to $17.4 million, compared to total revenues of $13.4 million in the corresponding period of 2016. This increase was driven by an increase in media placement revenues, as the Company continued to expand its direct sales force and increase its customer base.

Loss from operations for the six months ended June 30, 2017 was $5.5 million, which includes $2.7 million in non-recurring expenses related to professional fees incurred for the investigation of former executives, the class action lawsuits and the contested solicitation process.

Net loss for the six months ended June 30, 2017 was $6.5 million, or ($0.32) per basic and diluted share, compared to $0.4 million, or ($0.03) per basic and diluted share, for the corresponding period of 2016. The decline in net income was primarily due to non-recurring professional fees and an increase in headcount.

Balance Sheet Summary

The Company completed the quarter with $3.2 million in cash and cash equivalents compared to $8.7 million at December 31, 2016. Management believes that our current cash levels and our cash flows from future operations will be adequate to meet anticipated working capital needs, anticipated levels of capital expenditures and contractual obligations for the next twelve months.

On July 28, 2017, and subsequent to the end of the second quarter, the Company completed a $6.0 million registered direct offering. On August 1, 2017, the Company used approximately $4.9 million of the proceeds raised from this offering to prepay in full all outstanding principal, accrued and unpaid interest due through the date of repayment and termination fees payable with respect to the Company's senior secured indebtedness.

Conference call information:

Date: Monday, August 14, 2017
Time: 4:30 p.m. Eastern Time (ET)
Dial in Number for U.S. & Canadian Callers: 877-407-8293
Dial in Number for International Callers (Outside U.S. & Canada): 201-689-8349

The conference call will also be webcasted live on the Investor Relations section of SITO's IR web site at http://ir.sitomobile.com/ir-calendar.

Participating on the call will be SITO Mobile's Chief Executive Officer, Thomas Pallack; Chief Financial Officer, Mark Del Priore and Chief Operating Officer, Bill Seagrave. The Company plans to issue an earnings release prior to the call. To join the live conference call, please dial into the above referenced telephone numbers five minutes prior to the scheduled conference call time.

A replay will be available for two weeks starting at approximately 8 p.m. ET on August 14, 2017. To access the replay, please dial 877-660-6853 in the U.S. and 201-612-7415 for international callers. The conference ID# is 13668198.

About SITO Mobile, Ltd.

SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO's real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior.

For more information, visit www.sitomobile.com.

SITO Mobile, Ltd.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
For the Three Months Ended For the Six Months Ended
June 30, June 30,
2017 2016 2017 2016
Revenue
Media placement $ 10,725,454 $ 8,297,880 $ 17,247,586 $ 13,159,380
Licensing and royalties 78,667 125,946 201,496 261,365
Total revenue 10,804,121 8,423,826 17,449,082 13,420,745
Costs and Expenses
Cost of revenue 5,626,862 3,770,916 9,021,923 6,214,053
Sales and marketing 3,735,131 2,690,959 7,212,042 4,814,733
General and administrative 4,087,978 1,204,559 6,418,432 2,880,004
Depreciation and amortization 120,923 149,871 282,687 304,376
Total costs and expenses 13,570,894 7,816,305 22,935,084 14,213,166
(Loss) income from operations (2,766,773 ) 607,521 (5,486,002 ) (792,421 )
Other Income (Expense)
Interest expense (352,147 ) (445,091 ) (743,761 ) (884,891 )
Net (loss) before income taxes (3,118,920 ) 162,430 (6,229,763 ) (1,677,312 )
Provision for income taxes - - - -
Net (loss) income from continuing operations (3,118,920 ) 162,430 (6,229,763 ) (1,677,312 )
Discontinued Operations
(Loss) income from operations of discontinued component (367,008 ) 562,825 (315,632 ) 1,231,871
Income tax benefit - - - -
Net (loss) income from discontinued operations (367,008 ) 562,825 (315,632 ) 1,231,871
Net (loss) income $ (3,485,928 ) $ 725,255 $ (6,545,395 ) $ (445,441 )
Basic net income (loss) per share
Continuing operations (0.15 ) 0.01 (0.30 ) (0.10 )
Discontinued operations (0.02 ) 0.03 (0.02 ) 0.07
Basic net loss per share $ (0.17 ) $ 0.04 $ (0.32 ) $ (0.03 )
Basic weighted average shares outstanding 20,693,809 17,355,478 20,687,463 17,288,445
Diluted earnings (loss) per share
Continuing operations - 0.01 - -
Discontinued operations - 0.03 - -
Diluted net earnings (loss) per share $ - $ 0.04 $ - $ -
Diluted weighted average shares outstanding - 19,831,509 - -
SITO Mobile, Ltd.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
June 30, December 31,
2017 2016
(Unaudited)
Assets
Current assets
Cash and cash equivalents $ 3,176,550 $ 8,744,545
Accounts receivable, net 9,980,386 8,842,256
Other prepaid expenses 540,183 229,039
Assets held for sale - net 14,390 870,716
Total current assets 13,711,509 18,686,556
Property and equipment, net 500,581 410,688
Other assets
Capitalized software development costs, net 1,852,959 1,698,992
Intangible assets:
Patents 478,517 461,730
Patent applications cost 836,785 854,088
Other intangible assets, net 1,303,507 1,439,007
Goodwill 6,444,225 6,444,225
Deferred loan costs, net 20,395 37,676
Other assets including security deposits 92,420 112,362
Total other assets 11,028,808 11,048,080
Total assets $ 25,240,898 $ 30,145,324
Liabilities and Stockholders' Equity
Current liabilities
Accounts payable $ 6,109,088 $ 3,184,237
Accrued expenses 1,935,235 2,180,944
Deferred revenue, current portion 408,225 245,407
Other current liabilities, including security deposit 7,500 -
Current obligations under capital lease 3,576 3,446
Note payable, net - current portion 4,399,981 2,896,893
Liabilities held for sale 266,011 607,236
Total current liabilities 13,129,616 9,118,163
Long-term liabilities
Obligations under capital lease 936 2,756
Deferred revenue, noncurrent portion 985,685 -
Note payable, net - 3,952,827
Total long-term liabilities 986,621 3,955,583
Total liabilities 14,116,237 13,073,746
Commitments and contingencies - See notes 16
Stockholders' Equity
Preferred stock, $.0001 par value, 5,000,000 shares authorized;
none outstanding - -
Common stock, $.001 par value; 100,000,000 shares authorized,
20,715,564 shares issued and outstanding as of June 30, 2017
and $.001 par value; 100,000,000 shares authorized,
20,681,047 shares issued and outstanding as of December 31, 2016 20,715 20,680
Additional paid-in capital 158,428,152 157,829,709
Accumulated deficit (147,324,206 ) (140,778,811 )
Total stockholders' equity 11,124,661 17,071,578
Total liabilities and stockholders' equity $ 25,240,898 $ 30,145,324
Contacts:

Investor Relations
Rob Fink
Hayden IR
Phone: 646.415.8972
Email: SITO@haydenir.com

Source: SITO Mobile, Ltd.

SITO Mobile Ltd. published this content on 14 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 14 August 2017 21:51:05 UTC.

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