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4-Traders Homepage  >  Equities  >  Xetra  >  Sky Deutschland AG    SKYD   DE000SKYD000

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Sky Deutschland AG : Serie A on Sky: The top game of each match day live and exclusively on Sky (24.11.2011)

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11/24/2011 | 12:41pm CEST


Unterföhring, 24 November 2011. At the end of the year, Sky Deutschland is once again expanding its comprehensive international football offering to include another terrific rights acquisition. On
18 December, Sky will begin broadcasting the top game of each match day of the Serie A season in True HD. The new agreement guarantees Sky the choice of one game per match day, which will be available live and exclusively on Sky. In addition to TV broadcast, Sky also secured the rights to live broadcast on the internet and via Wi-Fi and 3G on the iPad and iPhone, which are available as part of the Sky Go service. For the time being, the cooperation initially is to last until the end of the season.

Beyond live rights, Sky also acquired comprehensive news rights to all games of the top Italian professional football league. This means that Sky Sport News HD will include extensive Serie A coverage.

Burkhard Weber, Senior Vice President Sports: "We are excited that we can now regularly present games from the top Italian clubs as a part of our international football offering. Serie A is among the strongest football leagues in Europe, and is especially attractive for football fans in Germany now that Miroslav Klose is a part of Lazio."

The first game will take place on Sunday, 18 December at 8:40 PM when German national player Miroslav Klose and Lazio Rome face Udinese Calcio. Sky will then show the make-up game resulting from the cancelled first match day between Udine and Juventus Turin on 21 December. For the start of the new year, Sky will cover the match between Inter Milan and FC Parma on Saturday, 7 January, followed by the Milan Derby between A.C. Milan and Inter Milan on Sunday, 15 January. Coverage on Italy's top professional football league is available for all Sky Sport subscribers.

For additional information about Sky's programming, please visit www.sky.de.

Contact for journalists:
Thomas Kuhnert
Sports Communications
Tel.: +49 (0)89 / 99 58-68 83
Email: thomas.kuhnert@sky.de

Serie A on Sky: The top game of each match day live and exclusively on Sky • As part of the Sky Go service, also available online, as well as on the iPad and iPhone
• Premiere on 18 December 2011 with Miroslav Klose's Lazio Rome versus Udinese Calcio
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Carsten Schmidt Chief Executive Officer
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